Hockey star Brad Richards named new face for UNTUCKit

UNTUCKit is a cutting-edge e-commerce label which creates premium shirts designed to be worn untucked – while still looking smart and polished. In a two-year endorsement deal, Richards will be the face of the brand. This includes serving as a model. As a standout forward and alternate captain for the NY Rangers, Richards is a huge fan favorite. Richards’ interests range from enology to fashion, making him the perfect choice for UNTUCKit CEO and Founder Chris Riccobono, who also is an oenophile.

“I’ve always been a huge sports fan, and as a New Yorker, I’m a big Rangers and Richards fan. Brad is known for his sense of style. The fact that he is also a fellow wine connoisseur makes him the perfect ambassador for UNTUCKit.”

As a result of Riccobono’s background in viticulture, each style in the UNTUCKit collection is named after a wine, including the Nebbiolo, the Valpolicella and the Medoc. “When the opportunity came up for me to be the face of UNTUCKit, I was very excited,” said Richards. “I’m a big believer that style should be comfortable and I need to wear clothing that fits right. This is what makes UNTUCKit so unique -- the fit is always perfect.”

Designed to be worn untucked without looking sloppy, UNTUCKit shirts are formulated from 100% cotton, ranging from 100 to 120 2-ply for extra softness and comfort.

UNTUCKit