Home / Knowledge / News / Apparel/Garments / Tourism Calgary unveils Social Media 'Tweet Dress'
Tourism Calgary unveils Social Media 'Tweet Dress'
11
Dec '12
Tourism Calgary, in partnership with internationally acclaimed fashion designer Paul Hardy, recently unveiled an unparalleled couture "Tweet Dress", the result of a first-of-its-kind social media campaign that highlights Calgary's unique style and vibrancy.

Tourism Calgary initially launched the campaign at Paul Hardy's 10th anniversary fashion show this fall, asking Calgarians and visitors to answer "What's in style in Calgary?" using the hashtag #StyleYYC. The response received was overwhelming, and dress designer Paul Hardy was immersed in tweets for the creation.

"From the different fabrics to the city skyline, every aspect of the Tweet Dress was motivated by the abundance of tweets we received from Calgarians," says Hardy. "Conversations took place online about popular restaurants, our unpredictable seasons and the necessity for layers, to historic city landmarks and more. From these tweets, the dress was easily shaped, as each design decision was dictated by the people who love Calgary."

Although Calgary is widely recognized as an economic engine, the Tweet Dress initiative was developed to increase awareness of Calgary's unique culture and talented creative community.

As the debut of the dress neared, the tweets continued to pour in, further evolving the dress and even inspiring the accessories, including an authentic pair of Alberta Boot Company cowboy boots and a Smithbilt hat. "The Tweet Dress is such an inimitable story-telling tool for Calgary as a city, because every single detail on the gown is connected to a tweet," said Gisèle Danis, Vice President of Marketing, Tourism Calgary. "It is an exceptional representation of the different tastes, personalities and voices that blend and shape Calgary style."

At The CORE Shopping Centre's exclusive 'Twas the Night event in Calgary, fashion aficionados were the first to see the dress as it was unveiled. Guests had the opportunity to see the stunning gown up close, with Paul Hardy on hand to describe the design process and the story behind each striking detail.

The eight-piece ensemble includes a stretch leather bustier with city skyline and a crystal décolletage, distressed leather half chap spats and stretch velvet denim pants. It also features a full length ruffled evening skirt embellished with tweets, a hand dyed knit cardigan with a Calgary Stampeders logo on the back and a shearling shrug. The look was adorned with a Smithbilt cowboy hat, Alberta Boot Company boots and sunglasses.

Tourism Calgary

Must ReadView All

Textiles | On 20th Feb 2017

UK textile & apparel exports up 7.05% in 2016: UKFT

The exports of apparel and textiles from the UK have increased by...

Textiles | On 20th Feb 2017

Himatsingka Seide incorporates subsidiary in Europe

Himatsingka Seide Ltd, one of the largest producers of home textiles...

Courtesy: Green Initiatives

Apparel/Garments | On 20th Feb 2017

Green Initiatives launches Re:Form to end textile waste

Green Initiatives, a non-government institution, has launched...

Interviews View All

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search