Home / Knowledge / News / Apparel/Garments / Tourism Calgary unveils Social Media 'Tweet Dress'
Tourism Calgary unveils Social Media 'Tweet Dress'
11
Dec '12
Tourism Calgary, in partnership with internationally acclaimed fashion designer Paul Hardy, recently unveiled an unparalleled couture "Tweet Dress", the result of a first-of-its-kind social media campaign that highlights Calgary's unique style and vibrancy.

Tourism Calgary initially launched the campaign at Paul Hardy's 10th anniversary fashion show this fall, asking Calgarians and visitors to answer "What's in style in Calgary?" using the hashtag #StyleYYC. The response received was overwhelming, and dress designer Paul Hardy was immersed in tweets for the creation.

"From the different fabrics to the city skyline, every aspect of the Tweet Dress was motivated by the abundance of tweets we received from Calgarians," says Hardy. "Conversations took place online about popular restaurants, our unpredictable seasons and the necessity for layers, to historic city landmarks and more. From these tweets, the dress was easily shaped, as each design decision was dictated by the people who love Calgary."

Although Calgary is widely recognized as an economic engine, the Tweet Dress initiative was developed to increase awareness of Calgary's unique culture and talented creative community.

As the debut of the dress neared, the tweets continued to pour in, further evolving the dress and even inspiring the accessories, including an authentic pair of Alberta Boot Company cowboy boots and a Smithbilt hat. "The Tweet Dress is such an inimitable story-telling tool for Calgary as a city, because every single detail on the gown is connected to a tweet," said Gisèle Danis, Vice President of Marketing, Tourism Calgary. "It is an exceptional representation of the different tastes, personalities and voices that blend and shape Calgary style."

At The CORE Shopping Centre's exclusive 'Twas the Night event in Calgary, fashion aficionados were the first to see the dress as it was unveiled. Guests had the opportunity to see the stunning gown up close, with Paul Hardy on hand to describe the design process and the story behind each striking detail.

The eight-piece ensemble includes a stretch leather bustier with city skyline and a crystal décolletage, distressed leather half chap spats and stretch velvet denim pants. It also features a full length ruffled evening skirt embellished with tweets, a hand dyed knit cardigan with a Calgary Stampeders logo on the back and a shearling shrug. The look was adorned with a Smithbilt cowboy hat, Alberta Boot Company boots and sunglasses.

Tourism Calgary


Must ReadView All

Japan’s JICA promoting energy-saving devices in Bangladesh

Apparel/Garments | On 21st Feb 2018

Japan’s JICA promoting energy-saving devices in Bangladesh

The Japan International Cooperation Agency (JICA) is promoting use of ...

China’s JD.com announces financing pacts for JD Logistics

Textiles | On 21st Feb 2018

China’s JD.com announces financing pacts for JD Logistics

China’s largest retailer JD.com Inc recently announced it has entered ...

Courtesy: Indorama Ventures

Textiles | On 21st Feb 2018

IVL 2017 revenue up 17% y-o-y to $8,438 million

Indorama Ventures Public Company Limited (IVL) has reported revenue...

Interviews View All

Top executives
Textile & apparel bodies

The mid-term review of FTP is progressive, growth oriented

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Cindy McNaull
Cordura

We have broad range of options in durable fabrics

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search