Home / Knowledge / News / Apparel/Garments / Tourism Calgary unveils Social Media 'Tweet Dress'
Tourism Calgary unveils Social Media 'Tweet Dress'
11
Dec '12
Tourism Calgary, in partnership with internationally acclaimed fashion designer Paul Hardy, recently unveiled an unparalleled couture "Tweet Dress", the result of a first-of-its-kind social media campaign that highlights Calgary's unique style and vibrancy.

Tourism Calgary initially launched the campaign at Paul Hardy's 10th anniversary fashion show this fall, asking Calgarians and visitors to answer "What's in style in Calgary?" using the hashtag #StyleYYC. The response received was overwhelming, and dress designer Paul Hardy was immersed in tweets for the creation.

"From the different fabrics to the city skyline, every aspect of the Tweet Dress was motivated by the abundance of tweets we received from Calgarians," says Hardy. "Conversations took place online about popular restaurants, our unpredictable seasons and the necessity for layers, to historic city landmarks and more. From these tweets, the dress was easily shaped, as each design decision was dictated by the people who love Calgary."

Although Calgary is widely recognized as an economic engine, the Tweet Dress initiative was developed to increase awareness of Calgary's unique culture and talented creative community.

As the debut of the dress neared, the tweets continued to pour in, further evolving the dress and even inspiring the accessories, including an authentic pair of Alberta Boot Company cowboy boots and a Smithbilt hat. "The Tweet Dress is such an inimitable story-telling tool for Calgary as a city, because every single detail on the gown is connected to a tweet," said Gisèle Danis, Vice President of Marketing, Tourism Calgary. "It is an exceptional representation of the different tastes, personalities and voices that blend and shape Calgary style."

At The CORE Shopping Centre's exclusive 'Twas the Night event in Calgary, fashion aficionados were the first to see the dress as it was unveiled. Guests had the opportunity to see the stunning gown up close, with Paul Hardy on hand to describe the design process and the story behind each striking detail.

The eight-piece ensemble includes a stretch leather bustier with city skyline and a crystal décolletage, distressed leather half chap spats and stretch velvet denim pants. It also features a full length ruffled evening skirt embellished with tweets, a hand dyed knit cardigan with a Calgary Stampeders logo on the back and a shearling shrug. The look was adorned with a Smithbilt cowboy hat, Alberta Boot Company boots and sunglasses.

Tourism Calgary

Must ReadView All

Jalila Essaïdi working with cow dung to create fabrics. Courtesy: Mike Roelofs

Fashion | On 29th Aug 2016

From dung to fashion

Dutch designer Jalila Essaïdi has developed a new material using cow...

Textiles | On 29th Aug 2016

India to build China’s Keqiao like mega textiles city

NITI Aayog’s proposal to build a mega textile city on the lines of...

Apparel/Garments | On 29th Aug 2016

NRF welcomes release of online sales tax bill draft

The National Retail Federation (NRF), an apex body of US retailers,...

Interviews View All

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
August 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search