The preview introduces playful silhouettes and modern proportions in looks that embrace the open air while staying focused on innovative performance. Neon tones and bold colour blocking take a swim in the cool waters, signature muted tones in yoga are perfectly set on the beach while pastel shades and Tropicana accents play in outdoor settings.
The presentation showcases each of the collection ranges in its own sports environment. Girls experience benefits of running and paddleboarding, playing volleyball and badminton, practising yoga; all in the freshness of the open air.
Highlights include the feminine sensuality of the Swim range with fierce leopard printed rashguard surf tops complimented by wetpants in contrasting coral and blue tones perfect for paddleboarding, effortless Run and Studio tights and tanks in sorbet shades detailed with quilted textures, and stand out aesthetics in Tennis sleek pastel separates.
Style options for Weekender activity include deconstructed layering paired with cool floral prints while the Travel Pack take it back to basics with comfortable seamless pieces. Techfit pieces benefit from CLIMALITE and CLIMACOOL technology to ensure a cool fit even in the heat of summer.
The Spring/Summer 2013 collection will be available from January 2013 at the adidas by Stella McCartney flagship store in London’s Brompton Cross as well as around 780 concession stores in high-end department stores such as Neiman Marcus, Isetan, Harrods and Nordstrom.
It can also be found at adidas Sports Performance and online at http://www.adidas.com/stella, leading e-retailers and sports retailers globally. Apparel prices range from around 40 Euro for the Marathon Short up to 380 Euro for the Run Parka.
adidas
Textiles | On 19th Apr 2018
The global economic upswing that began around mid-2016 has become...
Textiles | On 19th Apr 2018
Due to overwhelming response, the exhibition space has been increased ...
Apparel/Garments | On 19th Apr 2018
The Bangladesh Investment Development Authority (BIDA) is taking a...
Sanjay Desai & Ashish Mulani
True Colors
Digital textile printing will be the technology of the future
Ghanshyam Ghoghari
Kimora Fashion
Bridalwear is not about reds and whites anymore
Vidhyaa Shankar. S
A Ganapathi Chettiar
'The usage of knits is getting into the boundaries of woven fabrics'
Kai Poehler
Voith Paper GmbH & Co. KG
The glass mat industry is growing by five to eight per cent annually. Kai...
Mark Paterson
Technical Absorbents Ltd
Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...
Marten Alkhagen
Swerea IVF AB
Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...
Aditi Somani
Aditi Somani
Aditi Somani specialises in luxury fusion wear with international cuts and ...
Ritu Kumar
Label Ritu Kumar
‘Classics will return’ "There are a lot of people wearing western clothes ...
Rupa Sood and Sharan Apparao
Nayaab
Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...
Do you think the sustainability space has the needed tools and resources available for a business to lead change?
Yes No SkipActive Poll
Do you see sustainability as a route to business growth?
YesTotal Votes: 103
Do you think adopting a sustainable approach will be a profitable move for your business?
Yes No SkipActive Poll
Do you think the sustainability space has the needed tools and resources available for a business to lead change?
YesTotal Votes: 103
Do you want the world to know about your sustainability journey and your business’ environmental footprint?
Yes No SkipActive Poll
Do you think adopting a sustainable approach will be a profitable move for your business?
YesTotal Votes: 103
Thanks for your valuable feedback. Claim your free latest sustainability e-book.
Active Poll
Do you want the world to know about your sustainability journey and your business’ environmental footprint?
YesTotal Votes: 103