Home / Knowledge / News / Apparel/Garments / Denim jeans line with dedicated smartphone pocket
Denim jeans line with dedicated smartphone pocket
21
Dec '12
I/O Denim, an Austin based denim company, announces the launch of its American made, premium denim line featuring an innovative pocket designed to hide and house smartphones.

The I/O Pocket is a discrete, industry-changing pocket on the left-hand side of the jeans along the seam. The pocket is designed to handle any phone that has up to a 4.8-inch screen I/O Denim's First Edition jeans with I/O Pocket are available on Kickstarter, a crowd sourcing platform. The Kickstarter campaign will last until December 30, 2012, after which, I/O Denim will begin production and establish retail distribution.

The fit of the First Edition jean is a slim fit. This type of fit is between a "skinny" and "straight" fit. The brand plans on introduces more styles, cuts and washes in the Summer of 2013.

Founders and siblings Anand and Gitanjali Venkatrao established the company in January 2012 with the goal of creating a premium, American made denim line that serves as both stylish and practical for the modern man.

"Our goal is to disrupt a stagnant industry by making it easier to 'wear' your Smartphone, as well as keeping everything from design to the manufacturing of the jeans within the United States." – Anand Venkatrao , CEO

With a background in technology, Anand never considered a career in fashion until the idea of the I/O Pocket came to him after a near car accident on Interstate-35. He then knew he could do something new in the fashion industry, and the concept of I/O Denim quickly developed.

Gitanjali went to Baylor University and received a BA in Fashion Merchandising and Entrepreneurship. After graduation, she moved to Los Angeles to attend the Fashion Institute of Design & Merchandising, FIDM, for a graduate program.

I/O Denim LLC


Must ReadView All

Serbian economy minister Goran Knezevic (left) and Taypa president Mesut Toprak after signing the MoU. Courtesy: Serbian Government/SeeNews

Textiles | On 20th Oct 2017

Turkish group Taypa to build textile factory in Serbia

Turkish textile group Taypa will invest euro 35 million ($41.2...

China’s textile & apparel exports rise 4.3% in Sept ’17

Textiles | On 20th Oct 2017

China’s textile & apparel exports rise 4.3% in Sept ’17

Registering an increase of 4.3 per cent year-on-year, the exports of...

Courtesy: Messe Frankfurt

Textiles | On 20th Oct 2017

Heimtextil to focus on textile solutions for architects

Heimtextil 2018, world's leading trade fair for home and contract...

Interviews View All

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.9%
No
13.2%
Skip
8.8%

Total Votes: 68

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
27.9%
Skip
10.3%

Total Votes: 68

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.3%
No
10.3%
Skip
4.4%

Total Votes: 68

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
75.0%
No
11.8%
Skip
13.2%

Total Votes: 68


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search