Home / Knowledge / News / Apparel/Garments / Apparel retailers expanding in Chinese lower-tier cities
Apparel retailers expanding in Chinese lower-tier cities
12
Jan '13
Several domestic and foreign apparel retail firms are further strengthening their expansion in Chinese lower-tier cities, in the midst of intensified competition in the first-tier cities, according to a latest report.
 
The lower-tier cities in China are turning into major battlefields for many apparel firms, says a report on “China’s apparel market, 2012”, released by Li & Fung Research Centre.
 
The fact that people in the lower-tier cities are getting wealthier and are having stronger spending power is also driving domestic and foreign apparel companies to expand in lower-ties cities, according to the report.
 
Foreign luxury brands like Gucci and Louis Vuitton, which used to expand in tier 1 cities like Beijing, Shanghai, Shenzhen etc., are now veering toward lower-tier cities like Wuhan, Wuxi, Changsha, Fuzhou and Xiamen.
 
Recently, international sportswear giants such as Nike and Adidas have also announced their penetration into lower-tier cities. 
 
Meanwhile, in face of fierce competition led by foreign companies, some domestic Chinese enterprises such as Youngor, Fuguiniao, Joeone and Septwolves are also striving to expedite their penetration in lower-tier cities, while consolidating their foothold in tier 1 cities. 
 
In recent years, fast fashion retailers such as Zara, H&M, C&A, Uniqlo, etc., have successfully won Chinese consumers’ hearts with their fast, trendy and affordable apparel products.
 
According to the China National Garment Association (CNGA), by the end of 2011, Zara, H&M, C&A, Gap and Uniqlo already operated 92, 77, 36, 13 and 113 retail stores in China, respectively. 
 
In 2011, Zara, H&M, C&A, Gap and Uniqlo respectively opened 29, 31, 11, 5, and 43 new stores in China. Of these, more than 80 percent of the new stores set up by Zara and H&M were situated in tier 2 and 3 cities. 
 

Fibre2fashion News Desk - China


Must ReadView All

UK retail firms urge Hammond to ease business rates burden

Textiles | On 20th Nov 2017

UK retail firms urge Hammond to ease business rates burden

Top British retail company CEOs have urged UK finance minister...

L-R: Surya Ajay Agarwal (Director - Donear), Vikram Mahaldar (MD - OCM) & Rahul Rajendra Agarwal (Director - Donear)

Textiles | On 20th Nov 2017

Promoters of Donear Group acquire OCM Woolen Mills

The promoters of Mumbai-based Donear Group have announced the...

Courtesy: Cornell

Textiles | On 20th Nov 2017

Cornell’s tech allows customisation of woven fabrics

Cornell Professor Steve Marschner and Rhode Island School of Design...

Interviews View All

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search