Home / Knowledge / News / Apparel/Garments / Apparel retailers expanding in Chinese lower-tier cities
Apparel retailers expanding in Chinese lower-tier cities
12
Jan '13
Several domestic and foreign apparel retail firms are further strengthening their expansion in Chinese lower-tier cities, in the midst of intensified competition in the first-tier cities, according to a latest report.
 
The lower-tier cities in China are turning into major battlefields for many apparel firms, says a report on “China’s apparel market, 2012”, released by Li & Fung Research Centre.
 
The fact that people in the lower-tier cities are getting wealthier and are having stronger spending power is also driving domestic and foreign apparel companies to expand in lower-ties cities, according to the report.
 
Foreign luxury brands like Gucci and Louis Vuitton, which used to expand in tier 1 cities like Beijing, Shanghai, Shenzhen etc., are now veering toward lower-tier cities like Wuhan, Wuxi, Changsha, Fuzhou and Xiamen.
 
Recently, international sportswear giants such as Nike and Adidas have also announced their penetration into lower-tier cities. 
 
Meanwhile, in face of fierce competition led by foreign companies, some domestic Chinese enterprises such as Youngor, Fuguiniao, Joeone and Septwolves are also striving to expedite their penetration in lower-tier cities, while consolidating their foothold in tier 1 cities. 
 
In recent years, fast fashion retailers such as Zara, H&M, C&A, Uniqlo, etc., have successfully won Chinese consumers’ hearts with their fast, trendy and affordable apparel products.
 
According to the China National Garment Association (CNGA), by the end of 2011, Zara, H&M, C&A, Gap and Uniqlo already operated 92, 77, 36, 13 and 113 retail stores in China, respectively. 
 
In 2011, Zara, H&M, C&A, Gap and Uniqlo respectively opened 29, 31, 11, 5, and 43 new stores in China. Of these, more than 80 percent of the new stores set up by Zara and H&M were situated in tier 2 and 3 cities. 
 

Fibre2fashion News Desk - China


Must ReadView All

EU renews GSP+ scheme for Pakistan 2 years

Apparel/Garments | On 24th Feb 2018

EU renews GSP+ scheme for Pakistan 2 years

Pakistani exporters can enjoy preferential duties on exports to the...

Surat wary of e-way bills

Textiles | On 24th Feb 2018

Surat wary of e-way bills

There is no respite for Surat’s textile manufacturers and retailers....

Retailers choose sides in Alibaba-Tencent battle in China

Apparel/Garments | On 24th Feb 2018

Retailers choose sides in Alibaba-Tencent battle in China

Two big Chinese firms— Alibaba Group Holding Ltd and Tencent Holdings ...

Interviews View All

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Urmil Arya

Sushila International, a well established textile organisation established ...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search