Home / Knowledge / News / Apparel/Garments / BabyGap unveils Beatrix Potter's Peter Rabbit line
BabyGap unveils Beatrix Potter's Peter Rabbit line
16
Jan '13
Gap introduces a limited-edition collection for babyGap inspired by world famous author Beatrix Potter and her captivating children’s book, The Tale of Peter Rabbit. Drawing from Potter’s mischievous characters and magical adventures, the babyGap collection brings to life a modern interpretation of the enchanting world of Peter Rabbit through imaginative gifts for girls and boys from newborn to 24 months. The collection is available starting in babyGap stores.

Since its first publication in 1902, Potter’s classic tale of Peter Rabbit’s adventures in the English countryside has been beloved around the world by children and adults alike. In celebration of the book’s 110th anniversary in 2012, actress Emma Thompson wrote a sequel, The Further Tale of Peter Rabbit, which provided additional inspiration for the babyGap collection. Peter Rabbit books are published by Frederick Warne, an imprint of Penguin Young Readers Group.

“Peter Rabbit is a timeless character that generations of children have enjoyed, so we’re thrilled to offer a babyGap collection inspired by characters and scenes from the books,” said Lexi Tawes, Vice President of Merchandising for Gap North America. “We think babyGap customers will love the playful designs – from Peter Rabbit’s iconic blue sweater to the whimsical, bunny-inspired patterns – whether they’re looking for a special baby gift or the perfect addition to their own little one’s wardrobe.”

The collection, ranging in size from newborn to 24 months, is rooted in an assortment of soft knit graphic bodysuits, brightly colored denim, whimsical one-pieces and patterned dresses.

To celebrate the collection, Gap will host a special reading series for children and parents on January 26th at select babyGap stores in Boston, Chicago, Dallas, Los Angeles, New York, Miami, Philadelphia, San Francisco, Toronto and Washington D.C. During the events, guests will be treated to a reading of Emma Thompson’s sequel, The Further Tale of Peter Rabbit, while enjoying activities and snacks that bring the world of Peter Rabbit to life.

In addition, Gap has partnered with Milk + Bookies, a non-profit organization that encourages children to donate books to children in need, to host in-store book drives where shoppers can donate their literary favorites for others to learn and enjoy. All books collected through the book drives will be donated to local Boys & Girls Clubs.

About Gap

Gap is a global apparel and accessories brand focused on delivering casual, American style. The brand offers classic, iconic clothing that helps customers express their individuality through its Gap, GapKids, babyGap, GapMaternity and GapBody collections. With an optimistic point of view and belief that everyone can make their creative mark in the world, Gap embodies what it means to be bright.

Gap

Must ReadView All

Courtesy: India ITME

Textiles | On 8th Dec 2016

Industry needs to create 1cr jobs in 3yrs: Kavita Gupta

Sharing several initiatives laid out by the government in R&D,...

Textiles | On 8th Dec 2016

Package will boost made-ups sector: SIMA

The reforms package approved by the Union Cabinet to boost employment ...

Textiles | On 8th Dec 2016

Cabinet okays reforms to boost jobs in made-ups sector

The Union Cabinet chaired by prime minister Narendra Modi has given...

Interviews View All

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search