Home / Knowledge / News / Apparel/Garments / Invista consumer study identifies gaps in innerwear market
Invista consumer study identifies gaps in innerwear market
22
Jan '13
After examining new research findings, LYCRA brand owner INVISTA is introducing new quality standards for natural fiber based undies.

A global cross-gender consumer study led by Strategic Insights surveyed 4,000 men and women. It yielded interesting statistics on customer preferences, revealing that consumers have high standards when purchasing underwear.

The most important attributes being:
- comfort (women 62%, men 54%)
- fit (women 57%, men 45%)
- overall quality (women 49%, men 40%)

The study findings also highlight that the majority of men and women check the underwear label before purchasing (men 63%, women 56%), which shows that fabric quality is important to them.

In terms of fiber desirability, cotton was quoted to be the most desirable at over 70%. LYCRA fiber came in second at 30%-- ahead of the generics, spandex and elastane.

In parallel, INVISTA researchers analyzed more than 300 commercial underwear styles around the world, testing a large variety of fabric properties for both men and women underwear, including shrinkage, elongation, recovery force, air-permeability, fabric weights or shape retention over time.

This study pointed at a few issues and gaps in the existing underwear market including a lack of consistency in current fabric testing measures, and no suitable basic standard for underwear fabrics, which prompted INVISTA to take action.

“INVISTA was surprised to identify such a gap and problem in the underwear market, and we have spent time and resources in the past years to fill this gap with a proprietary test method, which is part of a new quality standard specifically engineered for low LYCRA fiber content fabrics blended with natural fibers that go into underwear. We are raising the bar in the underwear industry to bring the end-consumers more comfortable and longer-lasting underwear, and we’re very excited about what this will mean for the market. With this, underwear has become a new strategic marketing focus for us,” says Kim Chi Phung, INVISTA’s new underwear global segment leader.

Kim adds: “In addition to bringing to market a unique new quality standard for underwear fabrics based on specialized performance criteria, INVISTA is introducing two powerful platforms to market the improved feel and fit of underwear made with LYCRA fibers.” 

Invista


Must ReadView All

Apparel/Garments | On 23rd Jun 2017

Alfredo Grassi to develop graphene-enhanced workwear

Alfredo Grassi, manufacturer of customised protective clothing,...

Courtesy: IMRG

Apparel/Garments | On 23rd Jun 2017

UK online retail sales up only 10.2 pc YoY in May 2017

UK online retail sales were up 10.2 per cent year-on-year (YoY) in...

Courtesy: Radicigroup

Textiles | On 23rd Jun 2017

Radici Chimica focuses on business continuity

Radici Chimica SpA, a strategic RadiciGroup company, is keen on...

Interviews View All

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search