Home / Knowledge / News / Apparel/Garments / Inspired by hot summers Splash unveils hottest trends
Inspired by hot summers Splash unveils hottest trends
23
Jan '13
While globalization has made it such that fashion transcends climatic seasons, each season still brings with it some overarching trends which encompass the catwalks. As Spring Summer’13 sets in high street maven Splash interprets the hottest trends, inspired by the sweltering summer. All about contrasts the season sports an overwhelming feeling of lightness and softness where looks are bound by eclectic styling and a willingness to experiment. 

With some cracking fashion trends to wear the brand houses looks from ‘City Warrior’ to ‘Clarity’ to ‘Preppy Riot’ and ‘Ashen’ for women while men flaunt ‘Preppy Resort’, ‘Great Gatsby’, ‘Azure Paradise’ and ‘Mystical Diaries’. Taking cue from these trends ‘Fashion 365’, the brand’s campaign moves forward to reveal an all category based imagery while a connect is created with the ‘Fashion Ball’ TVC of the brand.

Models sport outfits in a background that is laced with translucent balls which have various dates written on them. For the first time Splash has used augmented reality where you can connect traditional media with virtual content and view this onto a live view of the physical, real world around you.

While fashion explores newer boundaries, this season warriors step out of mythology and get into the city streets imprinting an entire collection with hints of myths and mystique. With a mix of primary colors complemented with shocking fiery reds, neon yellows and bright blues, the trend includes new active sportswear, distressed and slashed denims and relaxed separates in cotton, voile, knits. Prints and pattern dominate the looks with engineered, tribal, reptile and kaleidoscope prints.

The evolution from last season has begun and new ways to wear existing trends are emerging. With a strong Oriental trend surfacing, Japanese kimono style garments in ikebana and hybrid prints, typical folds, high belts and soft samurai like shoulder padding are a favorite. The ‘Clarity’ trend also picks up on easy fabrics like georgettes, chiffons and soft knits in shades of fuchsia, citrus and ombre.

As seasonal clichés take to the runways get ready to channel pastels, pearls and monochromes. First on the trend radar are floral prints a perennial favorite which find a romantic revival. As no SS’13 wardrobe would be complete without a sugary display of pastels think whipped butter icing or sweet freshwater pearls, the ‘Preppy Riot’ trend reflects a very 60s mood. Featuring flow silhouettes in clean lines the feel is much more grown up this season with a delicious mixture of embellishment and texture. 

With a trend revolution in progress, the spring runways proved that everything really does look better in black in white. With monochrome all set to rule the roost whether in graphic prints or stark contrast blocking the collection includes pants, dresses, shirts and blouses. Last but not the least is ‘Ashen’ a dark, sensual and twisting trend that is heightened by the silhouettes of romantic long flowing lines and tailored looks Engineered stripes and checks with floral, landscape prints are foremost in this collection.

Must ReadView All

Apparel/Garments | On 29th Jun 2016

Bangladesh revises tax at source on RMG down to 0.7%

Following requests made by trade bodies, the Bangladesh government...

AEPC chairman Ashok G Rajani speaking at the press conference. Courtesy: AEPC

Apparel/Garments | On 29th Jun 2016

Apparel sector pledges Rs 623cr investment post package

The apparel sector is buoyant after the recent announcement of Rs...

Apparel/Garments | On 29th Jun 2016

India’s apparel exports may touch $20bn in FY17: CMAI

The value of clothing exports from India is likely to touch $20...

Interviews View All

Siddharth Biyani
Mangalam Industries Pvt Ltd

How is the man-made fibre (MMF) industry shaping up? How is Mangalam...

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
june 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search