Home / Knowledge / News / Apparel/Garments / Inspired by hot summers Splash unveils hottest trends
Inspired by hot summers Splash unveils hottest trends
23
Jan '13
While globalization has made it such that fashion transcends climatic seasons, each season still brings with it some overarching trends which encompass the catwalks. As Spring Summer’13 sets in high street maven Splash interprets the hottest trends, inspired by the sweltering summer. All about contrasts the season sports an overwhelming feeling of lightness and softness where looks are bound by eclectic styling and a willingness to experiment. 

With some cracking fashion trends to wear the brand houses looks from ‘City Warrior’ to ‘Clarity’ to ‘Preppy Riot’ and ‘Ashen’ for women while men flaunt ‘Preppy Resort’, ‘Great Gatsby’, ‘Azure Paradise’ and ‘Mystical Diaries’. Taking cue from these trends ‘Fashion 365’, the brand’s campaign moves forward to reveal an all category based imagery while a connect is created with the ‘Fashion Ball’ TVC of the brand.

Models sport outfits in a background that is laced with translucent balls which have various dates written on them. For the first time Splash has used augmented reality where you can connect traditional media with virtual content and view this onto a live view of the physical, real world around you.

While fashion explores newer boundaries, this season warriors step out of mythology and get into the city streets imprinting an entire collection with hints of myths and mystique. With a mix of primary colors complemented with shocking fiery reds, neon yellows and bright blues, the trend includes new active sportswear, distressed and slashed denims and relaxed separates in cotton, voile, knits. Prints and pattern dominate the looks with engineered, tribal, reptile and kaleidoscope prints.

The evolution from last season has begun and new ways to wear existing trends are emerging. With a strong Oriental trend surfacing, Japanese kimono style garments in ikebana and hybrid prints, typical folds, high belts and soft samurai like shoulder padding are a favorite. The ‘Clarity’ trend also picks up on easy fabrics like georgettes, chiffons and soft knits in shades of fuchsia, citrus and ombre.

As seasonal clichés take to the runways get ready to channel pastels, pearls and monochromes. First on the trend radar are floral prints a perennial favorite which find a romantic revival. As no SS’13 wardrobe would be complete without a sugary display of pastels think whipped butter icing or sweet freshwater pearls, the ‘Preppy Riot’ trend reflects a very 60s mood. Featuring flow silhouettes in clean lines the feel is much more grown up this season with a delicious mixture of embellishment and texture. 

With a trend revolution in progress, the spring runways proved that everything really does look better in black in white. With monochrome all set to rule the roost whether in graphic prints or stark contrast blocking the collection includes pants, dresses, shirts and blouses. Last but not the least is ‘Ashen’ a dark, sensual and twisting trend that is heightened by the silhouettes of romantic long flowing lines and tailored looks Engineered stripes and checks with floral, landscape prints are foremost in this collection.

Must ReadView All

President Donald Trump; Courtesy: White House

Textiles | On 23rd Jan 2017

US textile industry eager to work with President Trump

The US textile industry is eager to work with President Donald Trump...

Textiles | On 23rd Jan 2017

LyondellBasel expands Texas plant ethylene capacity

US based producer of petrochemicals and speciality chemicals...

Textiles | On 23rd Jan 2017

China’s cotton imports down 39% in 2016

China’s total cotton imports declined by 39.1 per cent to ...tons in...

Interviews View All

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search