With some cracking fashion trends to wear the brand houses looks from ‘City Warrior’ to ‘Clarity’ to ‘Preppy Riot’ and ‘Ashen’ for women while men flaunt ‘Preppy Resort’, ‘Great Gatsby’, ‘Azure Paradise’ and ‘Mystical Diaries’. Taking cue from these trends ‘Fashion 365’, the brand’s campaign moves forward to reveal an all category based imagery while a connect is created with the ‘Fashion Ball’ TVC of the brand.
Models sport outfits in a background that is laced with translucent balls which have various dates written on them. For the first time Splash has used augmented reality where you can connect traditional media with virtual content and view this onto a live view of the physical, real world around you.
While fashion explores newer boundaries, this season warriors step out of mythology and get into the city streets imprinting an entire collection with hints of myths and mystique. With a mix of primary colors complemented with shocking fiery reds, neon yellows and bright blues, the trend includes new active sportswear, distressed and slashed denims and relaxed separates in cotton, voile, knits. Prints and pattern dominate the looks with engineered, tribal, reptile and kaleidoscope prints.
The evolution from last season has begun and new ways to wear existing trends are emerging. With a strong Oriental trend surfacing, Japanese kimono style garments in ikebana and hybrid prints, typical folds, high belts and soft samurai like shoulder padding are a favorite. The ‘Clarity’ trend also picks up on easy fabrics like georgettes, chiffons and soft knits in shades of fuchsia, citrus and ombre.
As seasonal clichés take to the runways get ready to channel pastels, pearls and monochromes. First on the trend radar are floral prints a perennial favorite which find a romantic revival. As no SS’13 wardrobe would be complete without a sugary display of pastels think whipped butter icing or sweet freshwater pearls, the ‘Preppy Riot’ trend reflects a very 60s mood. Featuring flow silhouettes in clean lines the feel is much more grown up this season with a delicious mixture of embellishment and texture.
With a trend revolution in progress, the spring runways proved that everything really does look better in black in white. With monochrome all set to rule the roost whether in graphic prints or stark contrast blocking the collection includes pants, dresses, shirts and blouses. Last but not the least is ‘Ashen’ a dark, sensual and twisting trend that is heightened by the silhouettes of romantic long flowing lines and tailored looks Engineered stripes and checks with floral, landscape prints are foremost in this collection.
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