Inspired by hot summers Splash unveils hottest trends

Explosively optimistic for this season, deep tangerine, lemon yellow, Caribbean blue and neon are combined with pastels and men sport slim blazers paired with easy-fit shorts and pants. Color blocking, as well as pattern mixing play an important role which can be teamed with tote bags and sneakers to add a casual touch.

Representing the roaring 20s of America, ‘The Great Gatsby’ trend find its inspiration from an era which had a distinctive cultural edge.  Capturing the mood of holiday on a private island and looking at a Sunday best kind of clothing, the trend features pastels shades where tailored play is important. White is a predominant color in this collection and can be coordinated with its pastel siblings.

Marine inspired looks remain popular with an abundance of nautical stripes, featuring across all products categories. Classic deck looks are revived in this trend that is being referred to as ‘Azure Paradise’ through fabrics and print updates and key items include the floral swim shorts and conversational print trousers. New application of color such as cornflower blue and pine green provide a fresh feel to the trend.

As global influences coming from Latin America, North Africa and Sub continent merge, the ‘Explorer’ trend is all about seeking adventure in hot red landscapes. A refined laundered look of washed earthy neutrals, mixed with deep red and olives there is a hint of camouflage and geometric prints from eastern mystic looks.

A combination of the best high-street trends the Splash SS’13 wardrobe offers solutions in terms of safe separates, accessories to covet or the colors and fabrics you surely need to have. To further keep you on the cutting edge, we have also put together an episode on our very own Splash TV, interpreting the key looks with some gossip on what goes behind the scenes of our ‘Fashion 365’ campaign.

About Splash:

Headquartered in Dubai, Splash is Middle East’s largest fashion retailer and part of the Landmark Group, one of the biggest retail conglomerates in the Middle East, India and Africa. Founded in 1993 as a single brand store in Sharjah, Splash has grown to over 150 stores and 50 brand stores across 12 countries. 

Splash Fashion 365