“This partnership marks an evolution in the corporate approach to water. H&M understands that its long-term success depends on access to adequate water supplies. It also understands that its social license to operate depends on being a good neighbour and good steward of shared resources. H&M’s water strategy is an integral part of its business plan. We hope other companies will be inspired to take the same approach,” says Jim Leape, Director General of WWF International.
During 2012, WWF and H&M performed a comprehensive evaluation of all H&M´s efforts and challenges in connection with water which formed the basis of the new H&M water strategy. Starting in 2013, WWF and H&M will implement this together, and according to WWF no other fashion company has such a comprehensive global water strategy.
Starting already at the drawing board, H&M designers and buyers will receive additional training in the water impacts of raw material production as well as wet processes for different styles, to promote more sustainable choices. WWF and H&M will work in collaboration with public policy makers, NGO´s, water institutions and other companies to support better management of particular river basins in China and Bangladesh.
“Water is a key resource for H&M and we are committed to ensure that water is used responsibly throughout our value chain. We do this to minimize risks in our operations, to protect the environment and to secure the availability of water. We are proud of the partnership with WWF which we hope will inspire others to follow, “says Karl-Johan Persson, CEO of H&M.
H&M will also improve its internal water efficiency, minimise its suppliers’ impact on water, train all staff in water issues and inspire customers to use water responsibly. In addition, H&M will support the WWF conservation projects on water in the Yangtze river basin in China.
Currently, 2.7 billion people – roughly 40 per cent of the world’s population – live in river basins that experience severe water scarcity during at least one month of the year, according to WWF’s 2012 Living Planet Report. About a third of the units which perform wet processes for H&M are located in areas which are now, or will be by 2025, considered extreme water scarce. This partnership builds on 10 years of H&M’s work to reduce negative water impacts in different parts of the value chain.
Apparel/Garments | On 24th Jun 2018
The European Union-Vietnam Free Trade Agreement and the Comprehensive ...
Apparel/Garments | On 24th Jun 2018
Strengthening its commitment to Malaysia, Alibaba Group has set up an ...
Bolger & O'Hearn
‘The Indian market is interesting and rather persistent in seeking new...
Competition is the best thing that can happen to a startup
Vidhyaa Shankar. S
A Ganapathi Chettiar
'The usage of knits is getting into the boundaries of woven fabrics'
Established in 1956 with a small beginning, Embee today manufactures a...
<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...
Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...
Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...
The Indian market has huge potential in technical textiles, and by far,...
About one in every 20 patients picks up an infection while hospitalised....
She has carved a niche for herself as the national brand of Turkey. Her...
Divvya and Nidhhi Gambhir
<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...
Gildan Activewear SRL
Gildan Activewear, a manufacturer and marketer of branded clothing and...