Home / Knowledge / News / Apparel/Garments / M&S to launch Oxfam pop-up store
M&S to launch Oxfam pop-up store
24
Jan '13
Marks & Spencer (M&S) is to open a very different type of store when a two-day Oxfam pop-up Shwop Shop is unveiled at its flagship Marble Arch store.

The Shwop Shop will be a one-of-a-kind secondhand store that will sell the best items donated to the retailer’s sustainable fashion initiative, Shwopping, from the public and famous faces from popular culture.

To enter the Shwop Shop visitors will have to shwop - hand over an unwanted item of clothing, using old or unused clothes as their ticket to the exclusive sale.

An array of TV, music, film and fashion stars have donated previously treasured items from their wardrobe.

Once loved items from Gary Barlow, Alexa Chung, Caroline Flack, Daisy Lowe, David Gandy, Rosie Huntington-Whiteley, Gemma Cairney, Plan B, Lauren Laverne, Pixie Lott and Shwopping ambassador Joanna Lumley will be on sale.

Adam Elman, Head of Plan A Delivery at Marks & Spencer, said: “The Shwop Shop is a celebration of Shwopping. Fashion influencers, designers, stylists, thought-leaders and visionaries have given their sign of approval by donating their unwanted items and we hope this will inspire a new generation of shwoppers who see fashion and sustainability as one. The aim is to change people’s attitudes towards clothes recycling and give unwanted garments a future.”

Since its launch in April, Oxfam has received over 2.8 million items of clothing thanks to Shwopping, worth over £1.8 million for the charity. All money raised by the shop will be used to support Oxfam’s projects around the world working to alleviate poverty.

Amongst the Oxfam volunteers working in the Shwop Shop, there will be a host of famous faces lending a helping hand during the launch day. Shwopping guru Joanna Lumley will be serving customers at the till whilst stylists Grace Woodward and Brix Smith-Start, will be on hand to lend some fashionable tips to shwoppers.

A series of sustainable art installations have also been created around the store by the London College of Fashion’s Centre for Sustainable Fashion.

The celebrity shop will be staffed by a host of famous faces throughout the two days including Shwopping guru Joanna Lumley, who said:

“By opening your hearts, minds and your wardrobe and going shwopping, you can not only bag an outfit worn on the red carpet or to a glitzy awards evening, but help the environment too. Fashion with a conscience, it is perfect isn’t it’ By shwopping all we want you to do is give your unwanted items stuffed in the back of your wardrobe a future. Simply bring an old item back every time you buy a new outfit, shwop and shop! Come to the Shwop Shop, shwop and shop and leave with a smile – the world will then feel a better place!”

M&S and Oxfam’s Shwopping collaboration urges shoppers to donate - or 'shwop’ - an unwanted item of clothing that will go on to be re-sold, re-used or recycled by Oxfam, cutting waste while raising much-needed funds for the charity.


Must ReadView All

Global economic upswing became broader & stronger: IMF

Textiles | On 19th Apr 2018

Global economic upswing became broader & stronger: IMF

The global economic upswing that began around mid-2016 has become...

Courtesy: ITMA

Textiles | On 19th Apr 2018

ITMA 2019 expanding space due to overwhelming response

Due to overwhelming response, the exhibition space has been increased ...

BIDA’s Europe trip to showcase a different Bangladesh

Apparel/Garments | On 19th Apr 2018

BIDA’s Europe trip to showcase a different Bangladesh

The Bangladesh Investment Development Authority (BIDA) is taking a...

Interviews View All

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search