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Triumph unveils Ecochic Milk lingerie collection
Jan '13
First there is milk bath and milk facial, now we have milk lingerie! With Triumph’s Ecochic Milk collection, you can now wear milk on your skin and feel like you're taking a luxurious milkbath!

Staying true to its vision, Triumph’s EcoChic is committed to fulfill the value ‘Conscience meets Fashion’. EcoChic strives to strike a perfect balance between ever-evolving fashion demands and a strong commitment to the natural environment.

Eco-friendly and totally lovable, EcoChic’s organic fabrics are derived from all-natural sources. Non-genetically modified plants are grown without the use of farm drugs, pesticides or insecticides, so they protect the skin, as well as wildlife and nature.

Spun from natural milk protein, silky-soft milk fabric for this collection is woven. The eco-friendly production process of these natural fibres involves no chemicals, therefore protecting our environment and health. The natural manufacturing processes used saves valuable energy and resources, without the use of harmful chemicals, therefore producing less pollution and waste and helping to conserve the natural environment. When it comes to EcoChic, ‘wearing is caring’.

With anti-bacterial properties and a pH level similar to human skin, milk fabric makes it more skin-friendly so you can wear them and stay comfortable the all day long. Milk collection is even perfect for those with sensitive skin!

Also superb in moisture absorption, Milk bra and panties will keep you fresh like a daisy even after a whole day’s wear. Its natural protein moisture retention property reduces moisture loss, leaving your skin moisturised and supple, even reducing wrinkles!

Now you can enjoy a luxurious milkbath every single day, choose from original milk or delicious strawberry and chocolate milk colours! The Milk collection is available at all Triumph Boutiques and major department stores, retail price starts from $74.90 for bra and from $21.90 for panties.

About Triumph

With a passion for perfection that is synonymous with true German heritage, Triumph has been lovingly tailoring women and teaching them to be proud of their natural curves for more than 125 years.

Drawing on its renowned expertise in the design and manufacture of perfect underwear, Triumph constantly strives for innovative trendsetting designs. This has allowed the brand to earn global reputation in the lingerie field as the benchmark for quality and perfect fit. Moreover, Triumph is the only European brand that produces intimate apparel specifically designed and tailored to suit Asian women.

Triumph International is one of the world’s largest intimate apparel companies. It enjoys a presence in over 120 countries with the core brands Triumph, Sloggi, Valisère and HOM. Globally, Triumph serves 40,000 wholesale customers and sells its products in over 2,000 Triumph Stores. It employs more than 36,000 people and achieves revenues of CHF 2.0 billion (2011).


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