Sultana Siddiqui President HUM Network Ltd. and Zahir Rahimtoola CEO LABELS announced this week that the two companies have entered into a strategic partnership agreement to promote Pakistani fashion online retail. Consequently with effect from Feb 2013 labelsestore.com will be renamed as style360labels.com.
Through this strategic partnership it is the endeavor of HUM TV and LABELS to use their respective brand strengths to provide a global platform for Pakistani designers to showcase their collection worldwide and offer buyers with an easy online shopping access for latest Pakistani fashion.
“It is truly a memorable occasion for me as a dream comes to fruition by connecting fashion retail to media.” said Zahir Rahimtoola. “I am thankful to Sultana Siddiqui and HUM TV for joining hands with LABELS e-Store to build a retail platform which will not only benefit our organizations but, bring a revolutionary and dynamic change for fashion retail in Pakistan.”
According to Sultana Siddiqui, “It has always been my mission and passion to promote fashion industry, either it is though HUM Network, GLAM Magazine, Bridal Contour Week events or through our fashion brand Style 360.
Through online fashion retail Store we plan to create an ultimate platform for young and seasoned fashion designers to proliferate their products throughout the world.”