Home / Knowledge / News / Apparel/Garments / John Lewis introduces in house design brand 'KIN'
John Lewis introduces in house design brand 'KIN'
06
Feb '13
Image Courtesy: Telegraph
Image Courtesy: Telegraph
John Lewis is launching KIN, it’s first ever ‘lifestyle’ brand, which has been concepted and designed by the John Lewis in house design studio. Spanning menswear, womenswear and childrenswear, the collection will be available in all full line John Lewis shops and online.

The debut collection is a hard working wardrobe for men, women and children and comprises of contemporary outerwear, laundered cotton shirts and dresses, unstructured linen jackets and classic bonded overcoats. The lifestyle range has been designed to be easy put together in a mix and match way in order to appeal to customers looking for a fresh and affordable assortment of high quality wardrobe staples.

KIN’s brand identity was designed by Mark Farrow - a multi award winning graphic designer celebrated for his work with musicians such as the Pet Shop Boys and Kylie, as well as many British lifestyle brands, including Camper.

Matt McCormack, Director of Buying, Fashion, at John Lewis says, “KIN will play a key role in our fashion assortment, bringing together menswear, womenswear and childrenswear for the first time. Designing KIN in-house has given these areas the opportunity to collaborate and launch a brand with true family values.

"We’ve seen the success of other lifestyle brands and this launch validates this on-going trend, which we see as a huge opportunity for John Lewis. It has also been really exciting to be able to bring Mark Farrow on board for this launch. His minimalist approach perfectly complements KIN’s simple, wholesome aesthetic."

John Lewis

Must ReadView All

Textiles | On 23rd Feb 2017

Incentives would spur jobs: New ASSOCHAM president

Further incentives for investment into manufacturing, IT,...

Information Technology | On 23rd Feb 2017

Lectra unveils supply chain programme for fashion industry

Lectra, the world leader in integrated technology solutions dedicated ...

Fashion | On 23rd Feb 2017

London top destination for new luxury stores: Savills

London has topped the global ranking for new luxury retail store...

Interviews View All

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search