The debut collection is a hard working wardrobe for men, women and children and comprises of contemporary outerwear, laundered cotton shirts and dresses, unstructured linen jackets and classic bonded overcoats. The lifestyle range has been designed to be easy put together in a mix and match way in order to appeal to customers looking for a fresh and affordable assortment of high quality wardrobe staples.
KIN’s brand identity was designed by Mark Farrow - a multi award winning graphic designer celebrated for his work with musicians such as the Pet Shop Boys and Kylie, as well as many British lifestyle brands, including Camper.
Matt McCormack, Director of Buying, Fashion, at John Lewis says, “KIN will play a key role in our fashion assortment, bringing together menswear, womenswear and childrenswear for the first time. Designing KIN in-house has given these areas the opportunity to collaborate and launch a brand with true family values.
"We’ve seen the success of other lifestyle brands and this launch validates this on-going trend, which we see as a huge opportunity for John Lewis. It has also been really exciting to be able to bring Mark Farrow on board for this launch. His minimalist approach perfectly complements KIN’s simple, wholesome aesthetic."
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