Home / Knowledge / News / Apparel/Garments / Macy's launches Made Fashion Week Impulse collection
Macy's launches Made Fashion Week Impulse collection
06
Feb '13
Macy’s and MADE Fashion Week, an initiative co-founded by Jenné Lombardo, Mazdack Rassi and Keith Baptista, are collaborating to create an ongoing series of collections to be carried exclusively by the retailer beginning March 12.

Launching in 150 Macy’s stores and on macys.com, the collections will sit within dedicated MADE Fashion Week space in the Impulse department, with new items rotating onto the floor throughout the season. Featuring approximately 20 to 30 pieces per collection and inspired by cutting-edge street fashion, the launch campaign was shot by Terry Richardson.

"We couldn't have found a better partner to support and believe in our vision than Macy's. Our currency has always been access and we are excited to create pieces that are available at an affordable price-point. Our clothes, just like us, exist somewhere at the intersection of fashion, music, art and popular culture. Our collections will always be inspired by the kids on the streets.

MADE Fashion Week for Impulse collections are informed by the culture and style of MADE’s New York creative community. Each translates key trends to wearable realities, and features classic pieces remixed with of-the-moment prints, textures and patterns perfect for layering and mixing. The collection, designed to encourage personal style, references “modern school boy”, “feminine grunge” and “graphics” in its interpretation of silhouettes, which include “perfect” tanks, skater skirts, and classic outerwear, as well as new looks in pants, tops and dresses.

MADE will support the collection with digital content meant to bring “The World of MADE” alive for the consumer. A bi-annual “Style Guide” will highlight the “best of the season” in fashion, music and art, while monthly “editorials” will feature some of MADE’s favorite artists, writers, musicians and designers wearing each itieration of the MADE collection. These editorials will be shot at Milk Studios by emerging photography talent. All content can be viewed on macys.com/impulse starting April 2, 2013.

“Macy’s is always looking for new ways to help our customers experiment with fashion, and the partnership with MADE Fashion Week is an unexpected and exciting choice for us,” said Molly Langenstein, Macy’s executive vice president and general merchandise manager, Millennial. “They have the pulse on music, film and photography, and have innovated and inspired the fashion industry. This collaboration conveys ‘fashion as culture’ in a tangible way and will provide new and fun ideas for our customer to express herself.”

Customers and pop culture enthusiasts will be thrilled to see MADE Fashion Week for Impulse advertising shot by well-known photographer Terry Richardson at Milk Studios in New York City last December. Richardson brings the collection to life through his unique style of candid photography and edgy aesthetic.

The set was designed to look as though the models arrived to the shoot wearing MADE Fashion Week items, styled to reflect the models’ individual personalities, and capturing a behind-the-scenes feel. The marketing campaign will debut in March issues of fashion magazines as well as in direct mail, online, outdoor and in-store visual.

Macy

Must ReadView All

President Donald Trump; Courtesy: White House

Textiles | On 23rd Jan 2017

US textile industry eager to work with President Trump

The US textile industry is eager to work with President Donald Trump...

Textiles | On 23rd Jan 2017

LyondellBasel expands Texas plant ethylene capacity

US based producer of petrochemicals and speciality chemicals...

Textiles | On 23rd Jan 2017

China’s cotton imports down 39% in 2016

China’s total cotton imports declined by 39.1 per cent to ...tons in...

Interviews View All

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search