Home / Knowledge / News / Apparel/Garments / Macy's launches Made Fashion Week Impulse collection
Macy's launches Made Fashion Week Impulse collection
06
Feb '13
Macy’s and MADE Fashion Week, an initiative co-founded by Jenné Lombardo, Mazdack Rassi and Keith Baptista, are collaborating to create an ongoing series of collections to be carried exclusively by the retailer beginning March 12.

Launching in 150 Macy’s stores and on macys.com, the collections will sit within dedicated MADE Fashion Week space in the Impulse department, with new items rotating onto the floor throughout the season. Featuring approximately 20 to 30 pieces per collection and inspired by cutting-edge street fashion, the launch campaign was shot by Terry Richardson.

"We couldn't have found a better partner to support and believe in our vision than Macy's. Our currency has always been access and we are excited to create pieces that are available at an affordable price-point. Our clothes, just like us, exist somewhere at the intersection of fashion, music, art and popular culture. Our collections will always be inspired by the kids on the streets.

MADE Fashion Week for Impulse collections are informed by the culture and style of MADE’s New York creative community. Each translates key trends to wearable realities, and features classic pieces remixed with of-the-moment prints, textures and patterns perfect for layering and mixing. The collection, designed to encourage personal style, references “modern school boy”, “feminine grunge” and “graphics” in its interpretation of silhouettes, which include “perfect” tanks, skater skirts, and classic outerwear, as well as new looks in pants, tops and dresses.

MADE will support the collection with digital content meant to bring “The World of MADE” alive for the consumer. A bi-annual “Style Guide” will highlight the “best of the season” in fashion, music and art, while monthly “editorials” will feature some of MADE’s favorite artists, writers, musicians and designers wearing each itieration of the MADE collection. These editorials will be shot at Milk Studios by emerging photography talent. All content can be viewed on macys.com/impulse starting April 2, 2013.

“Macy’s is always looking for new ways to help our customers experiment with fashion, and the partnership with MADE Fashion Week is an unexpected and exciting choice for us,” said Molly Langenstein, Macy’s executive vice president and general merchandise manager, Millennial. “They have the pulse on music, film and photography, and have innovated and inspired the fashion industry. This collaboration conveys ‘fashion as culture’ in a tangible way and will provide new and fun ideas for our customer to express herself.”

Customers and pop culture enthusiasts will be thrilled to see MADE Fashion Week for Impulse advertising shot by well-known photographer Terry Richardson at Milk Studios in New York City last December. Richardson brings the collection to life through his unique style of candid photography and edgy aesthetic.

The set was designed to look as though the models arrived to the shoot wearing MADE Fashion Week items, styled to reflect the models’ individual personalities, and capturing a behind-the-scenes feel. The marketing campaign will debut in March issues of fashion magazines as well as in direct mail, online, outdoor and in-store visual.

Macy

Must ReadView All

Textiles | On 27th Jun 2016

Cotton sown area dips in north Indian states this year

The area under cotton sowing for 2016-17 crop year has decreased in...

Textiles | On 27th Jun 2016

China’s central bank weakens yuan to 5-year low

The People’s Bank of China (PBoC), the country’s central bank, has...

Textiles | On 27th Jun 2016

Brexit may not impact textile machinery industry: ITME

The recent decision of the United Kingdom to pull out of the...

Interviews View All

Shawn Honeycutt
Bolger & O'Hearn

Which chemicals are likely to dominate the sustainable textiles industry?...

Milind Khandwe
Hindoostan Innovation Centre

Which areas of innovation is the Hindustan Innovation Centre (HIC) focused ...

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
june 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search