JFW International Fashion Fair (JFW–IFF) is Japan’s largest fashion business trade show, held in January and July each year at the Tokyo Big Sight in Odaiba, Tokyo.There is a wide range of exhibitors at every show, from major manufactures to up and coming creators both from within and outside Japan, spanning approximately 750 companies from more than 20 countries.
In addition to the women’s wear, fashion accessories, casual clothing, and Asian sourcing zones, the show features new brands at the Creators’ Village, a key focus, and attracts approximately 26,000 buyers from in and outside Japan.
In recent years, the show is seeing a rise in the number of such non-fashion business exhibitors as interior goods, automobile, home-ware manufacturer’s aromatherapy goods, and cosmetics, resulting in a steady increase of buyers from lifestyle goods-related companies.