Home / Knowledge / News / Apparel/Garments / Arvind acquires Hanes Brands India operations
Arvind acquires Hanes Brands India operations
11
Feb '13
Arvind Lifestyle Brands, a subsidiary of Arvind Ltd, one of the largest players in the apparel brands and retail space, today announced an   agreement to market and sell basic and intimate apparel in India under the Hanes and Wonderbra brands, two of the largest and well-known global apparel brands, under a licensing agreement with U.S. based Hanesbrands Inc.

Announcing the licensing agreement, Mr. Sanjay Lalbhai, Chairman & Managing Director of Arvind Limited said, “This transaction is a significant milestone as it signals our entry into the highly lucrative market of branded apparel essentials with lingerie and undergarments.

“This market segment of branded essentials is estimated at over Rs. 18,000 crore and is expected to grow over 18% from thereon year-on-year. This new market niche, thus, offers a completely distinct and promising business opportunity for us, which will only help further consolidate our position in the Indian market.”

Gerald Evans, Co-Chief Operating Officer of HanesBrands said, “We are very excited to enter this licensing agreement in India for two of the strongest global brands with Arvind, a leader in the apparel and retail market. 

“Our Hanes and Wonderbra brands have great growth potential in the lingerie and branded apparel essentials market in India. We are confident that Arvind Lifestyle Brands Ltd., which has one of the largest portfolios of licensed US brands in India, is the right partner for us to aggressively expand growth in India.”

“In the past we have focused on and built a strong position in the Indian menswear, womenswear and kidswear segments, with one of the strongest portfolios of homegrown and acquired global brands. It was only logical then, that we look at the branded apparels essentials and lingerie market as the next area of growth, given the changing lifestyles of Indian consumers and the subsequent shift in consumption to the organised sector therein. The transaction will give us a new edge to our product portfolio .We plan to grow the Hanes vertical within Arvind to achieve Rs. 500 cr revenues over next 4 years.” said J. Suresh, Managing Director & CEO, Arvind Lifestyle Brands Ltd.

The transaction signals the entry of Arvind into the highly lucrative branded apparel essentials segment. The 100-year-old Hanes brand is the No. 1 apparel brand in the United States and offers comfortable, high-quality underwear, intimates, casualwear, hosiery and socks.

A leader in innovation, Hanes is responsible for bringing to the industry creative ideas like Tagless tees, Comfortsoft waistbands and EZ Sort socks.  Arvind plans to increase the current number of Hanes points of sales in India from 5,000 to 15,000 in the next 3 years.

In the women’s intimates segment world famous Wonderbra brand of intimates which is known to empower women by making them feel sexy and confident, is expected to be a lead brand. The Wonderbra brand offers women a complete line of bras and lingerie.


Must ReadView All

Textiles | On 22nd Jul 2017

Govt constitutes GST Feedback and Action Room

The Government of India has constituted a Feedback and Action Room...

Textiles | On 22nd Jul 2017

India’s cotton textile exports fell in FY17: Tamta

The overall export of cotton textiles from India declined in 2016-17...

Textiles | On 22nd Jul 2017

Stella McCartney, Bolt Threads partner for eco fashion

Fashion designer Stella McCartney has partnered with Bolt Threads for ...

Interviews View All

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X