Arvind acquires Hanes Brands India operations

Arvind Lifestyle Brands Ltd is a subsidiary of Arvind Ltd which is India’s largest integrated textile player and is one of the oldest and most respected groups in the Textile Business in India.  Arvind is also one of the largest producers of denim fabrics and is supplier to a large number of fashion brands in the world.  Arvind Lifestyle Brands Ltd has been a pioneer in brining international brands to India and first brought Arrow to India in the year 1993.

Arvind Lifestyle Brand Ltd has licensing relationships with many international Brands including Gant, Arrow, Izod, Energie, US Polo Association, Elle, Cherokee, Mossimo and Geoffrey Beene.  Arvind also has a portfolio of 12 of its own brands. Arvind has a JV with Tommy Hilfiger for the Tommy Hilfiger business in India.  It also runs India’s largest value retail chain, Megamart.

Arvind’s pursuit of multi-brand, multi-price point and multi-channel strategy over the last 5 years has paid rich dividend and has grown the business at a CAGR of 38%.  Arvind is the only company in the fashion industry which has presence from Value to the Bridge to Luxury Segments.

Arvind is targeting revenues of Rs 5000 crs from its brands & retail businesses in the next 5 years by strongly leveraging its strengths in production, marketing and distribution.  While Rs 3000 cr would come from growing the business organically at a CAGR of 20%, the rest would come through acquisitions, new brands launches and JVs.  The acquisition of the business operations of Debenhams, Next &Nautica is the first step in our inorganic growth strategy to cross the Rs 2000 cr revenue mark in the next 5 years.

The company also has one of the strongest distribution networks in Indian apparel sector with over 1.3 million square feet of retail space available pan-India to its brands across 730 retail stores spread over 150 towns. This is in addition to Arvind Lifestyle Brands international doors in the Middle East and South Africa.

About HanesBrands

HanesBrands is a socially responsible leading marketer of everyday basic apparel under some of the world’s strongest apparel brands, including Hanes, Champion, Playtex, Bali, JMS/Just My Size, barely there, Wonderbra and Gear for Sports. The company sells T-shirts, bras, panties, men’s underwear, children’s underwear, socks, hosiery, casualwear and activewear produced in the company’s low-cost global supply chain.

Ranked No. 512 on the Fortune 1000 list, Hanes has approximately 51,500 employees in more than 25 countries and takes pride in its strong reputation for ethical business practices. Hanes is a U.S. Environmental Protection Agency Energy Star 2012 Sustained Excellence Award winner and 2010 and 2011 Partner of the Year. The company ranks No. 141 on Newsweek magazine’s list of Top 500 greenest U.S. companies.

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