Home / Knowledge / News / Apparel/Garments / C.O.O.L first clothing line to develop own App
C.O.O.L first clothing line to develop own App
12
Feb '13
C.O.O.L, Creative Outlook on Life, the unique lifestyle fashion brand that aspires to reassert the essence of "cool" as a lifestyle through the freedom of expression using intellect, creativity, and style, has developed the first fashion app for consumers.

It has integrated the new wave of business by combining smart phone applications with fashion while creating an interactive way for consumers to be in touch with the brand and become ambassadors of C.O.O.L.

In a field where innovation lies within the fabric of the garments and the style in which they coordinate, Creative Outlook On Life, has added a new innovation to the fashion industry. As a creative lifestyle brand, C.O.O.L combines fashion with the new wave of technology and has developed an app, I AM COOL, which is available for free to all iPhone and Android users.

This new app allows consumers to become more interactive with the lifestyle C.O.O.L represents such as posting photos and videos of themselves showing how they are representing the brand. The app also allows consumers to shop without going to a website.

CEO and Founder, Ian Shaw, believes this will propel C.O.O.L, not only as a brand but as a clothing line. "This is a great time for us to have such a tool where we can be interactive with the consumer right at their fingertips. As a lifestyle brand this App allows us to show what we stand for and what it means to be "cool". It also gives us one up on all other clothing lines by innovating new ways to market and showcase our clothes as well as the lifestyle we represent."

As C.O.O.L gears up for the 2013 spring and summer collections they feel very confident that the app will not only bring about a new dynamic to the brand, but also to the way fashion will be marketed in the future.

Due to the innovation of C.O.O.L, fashion companies will now be forced to alter their typical methods of marketing to the consumer and begin to find different ways their brands can attract the customers rather than the depending strictly on the style and feel of their fabric.

About C.O.O.L Clothing:

C.O.O.L, Creative Outlook On Life, is a unique lifestyle fashion brand, that aspires to reassert the essence of "cool" as a lifestyle through the freedom of expression using intellect, creativity, and style. We represent the lifestyle of the trailblazers of society, a representation of the modern day Basquiat.

We make it fashionable for everyone to be "Creative” in their own way. In the same vein as John Coltrane and Myles Davis' "Rebirth of Cool, C.O.O.L portrays this lifestyle by providing its consumers with a unique brand of clothing that empowers individuals to obtain the "cool" status by virtue of establishing their own creative paths, and embracing what is unique about themselves.

Creative Outlook On Life (C.O.O.L)


Must ReadView All

Textiles | On 23rd Aug 2017

US govt initiates Section 301 investigation of China

The US government has initiated an investigation of China under...

Apparel/Garments | On 23rd Aug 2017

BRC welcomes clarity on goods flow during Brexit

British Retail Consortium (BRC) has welcomed the greater clarity that ...

Textiles | On 23rd Aug 2017

Pakistan minister seeks ideas to boost textile sector

The Pakistani Government will come out with short- and long-term...

Interviews View All

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
67.7%
No
16.1%
Skip
16.1%

Total Votes: 31

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
45.2%
No
35.5%
Skip
19.4%

Total Votes: 31

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.9%
No
6.5%
Skip
9.7%

Total Votes: 31

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
61.3%
No
9.7%
Skip
29.0%

Total Votes: 31


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search