It has integrated the new wave of business by combining smart phone applications with fashion while creating an interactive way for consumers to be in touch with the brand and become ambassadors of C.O.O.L.
In a field where innovation lies within the fabric of the garments and the style in which they coordinate, Creative Outlook On Life, has added a new innovation to the fashion industry. As a creative lifestyle brand, C.O.O.L combines fashion with the new wave of technology and has developed an app, I AM COOL, which is available for free to all iPhone and Android users.
This new app allows consumers to become more interactive with the lifestyle C.O.O.L represents such as posting photos and videos of themselves showing how they are representing the brand. The app also allows consumers to shop without going to a website.
CEO and Founder, Ian Shaw, believes this will propel C.O.O.L, not only as a brand but as a clothing line. "This is a great time for us to have such a tool where we can be interactive with the consumer right at their fingertips. As a lifestyle brand this App allows us to show what we stand for and what it means to be "cool". It also gives us one up on all other clothing lines by innovating new ways to market and showcase our clothes as well as the lifestyle we represent."
As C.O.O.L gears up for the 2013 spring and summer collections they feel very confident that the app will not only bring about a new dynamic to the brand, but also to the way fashion will be marketed in the future.
Due to the innovation of C.O.O.L, fashion companies will now be forced to alter their typical methods of marketing to the consumer and begin to find different ways their brands can attract the customers rather than the depending strictly on the style and feel of their fabric.
About C.O.O.L Clothing:
C.O.O.L, Creative Outlook On Life, is a unique lifestyle fashion brand, that aspires to reassert the essence of "cool" as a lifestyle through the freedom of expression using intellect, creativity, and style. We represent the lifestyle of the trailblazers of society, a representation of the modern day Basquiat.
We make it fashionable for everyone to be "Creative” in their own way. In the same vein as John Coltrane and Myles Davis' "Rebirth of Cool, C.O.O.L portrays this lifestyle by providing its consumers with a unique brand of clothing that empowers individuals to obtain the "cool" status by virtue of establishing their own creative paths, and embracing what is unique about themselves.
Creative Outlook On Life (C.O.O.L)
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