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ECF unveils urban luxury S/S activewear line
14
Feb '13
Eric Cooper, Chief Designer of ECF PERFORMANCE, has just unveiled his highly anticipated line of urban luxury active wear and accessories. The collection, an impeccable stylized blend of workout gear, is now available on the newly launched e-commerce site.

This 5-piece line features the "Power Suit," a highly stylized track suit with matching coordinates, constructed from a luxurious 4-way stretch micro knit that delivers state of the art moisture-wicking, wind resistance, and blocks and absorbs harmful U.V. rays. Cooper, who has an impressive career in retail, fitness and design, created the line with the objective of bridging the fashion gap between active and social lifestyles with innovation and panache.

Cooper's inspiration for the line weaves together his experience as a designer and pedigree as one of the top trainers in Los Angeles. He studied fashion design at the renowned Cass Technical High School in Detroit and Ray College of Design in Chicago before launching his career in fashion, working for a host of celebrated designers, including Ralph Lauren. He expanded the scope of his work in 1997 when he launched his private training firm, ERIC COOPER FITNESS, and in turn established a list of influential clients in Chicago and Los Angeles before establishing his collection.

Speaking about ECF PERFORMANCE, "I really saw a void in the marketplace for cool looking and functional active wear that could be worn to the gym, an appointment or a social event. As a trainer I needed to look my best, but finding clothes was difficult, the product just wasn't out there. I discovered this with my clients as well. This motivated me to start the line." The men's collection—fresh, retro, versatile and uniquely designed, pays homage to two American icons, Evel Kneivel and LL Cool J, both of whom inspired Cooper with their fashion sensibility. He says, "They always pushed the envelope by dressing with style and power. That's really the spirit of this line, uniquely versatile, functionally stylish, and powerfully sexy clothing that presents you at your best no matter what you're doing."

The 2013 spring/ Summer Men’s collection targets a physically and socially active clientele between the ages of 20-60, with a selling price that ranges from $70-475.  The line features the sexy signature "Power Suit"—a fitted retro inspired tracksuit, and choice of shorts all inlaid with the signature power stripe against monochromatic and contrasting color palettes of black, white, carbon, and red.

The line also consist of fashionable T's and an array of accessories that include semi-precious beaded necklaces with iconic sterling silver dog tags, and the stylishly sleek gym duffle bag with the power stripe trim in three color options. The line is offered in men's sizes S to XL and XS to L for the upcoming Fall/Winter 2013 Women's collection.


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