Home / Knowledge / News / Apparel/Garments / Women's etailer Missguided announces launch in US
Women's etailer Missguided announces launch in US
15
Feb '13
Launching officially in the US in February 2013, Missguided USA is a fresh face in the world of women’s e-tailers that strives to produce the latest fashion trends as they happen, at an unbeatable price point.

The Missguided brand has quickly become established as a reputable and reliable company that is able to stand toe-to-toe with some of the most well-known online fashion retailers. With an average month on month sales increase of +20% and a 2012 sales increase of +260% on the previous year, Missguided’s impressive growth potential is undeniable.

Established in 2009, the UK brand Missguided is now a leader in the online fast fashion sector. With an intuitive, editorial style website and vast product range including clothing, footwear, handbags and jewelry, Missguided introduces up to one hundred new skus every week. The brand believes fashion is a right, not a luxury, which is why Missguided ensures its prices are affordable for everyone.

Having experienced rapid growth since its inception, the brand is currently attracting well over 4 million monthly visits to the site. Missguided strives to stay one step ahead of the competition when it comes to its social media identity.

The brand has over 370,000 fans on Facebook, 50,000 on Twitter, and 22,000 on Instagram. In 2012 has further developed its Pinterest, Tumblr and Youtube pages where the brand engages with its audience of 16-35 year olds, with unique editorial content, fashion tips, celebrity inspired looks and exciting competitions.

Led by Founder and Chief Executive Nitin Passi, Missguided’s young and lively team consists of a diverse mix of individuals is made up of a Star Trek expert photographer, an established media acclaimed fashion blogger who is also their own in-house creative stylist, a wakeboarding operations manager, soccer fanatics and even an ex professional drummer who quit the rock and roll world to become the digital designer for the company. With this international expansion into the US market, Missguided looks to strengthen and grow the brand even further.

More About Missguided:

Missguided are one of the fastest growing online retailers of affordable women’s clothing, from beautiful Missguided little black dresses and shorts to brogues, women’s jeans and tops and so much more! Missguided aims to bring catwalk and high street fashion to the masses, through competitive pricing and fantastic ranges of women's clothing for every single occasion.

Missguided

Must ReadView All

Textiles | On 20th Jan 2017

TEA expects budget to upscale textile skill industry

The Tiruppur Exporters’ Association (TEA) has requested the Central...

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Courtesy: PIB

Textiles | On 20th Jan 2017

Govt to help Tangaliya weavers purchase looms: Irani

Government of India will facilitate Tangaliya weavers in purchase of...

Interviews View All

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search