Home / Knowledge / News / Apparel/Garments / Women's etailer Missguided announces launch in US
Women's etailer Missguided announces launch in US
15
Feb '13
Launching officially in the US in February 2013, Missguided USA is a fresh face in the world of women’s e-tailers that strives to produce the latest fashion trends as they happen, at an unbeatable price point.

The Missguided brand has quickly become established as a reputable and reliable company that is able to stand toe-to-toe with some of the most well-known online fashion retailers. With an average month on month sales increase of +20% and a 2012 sales increase of +260% on the previous year, Missguided’s impressive growth potential is undeniable.

Established in 2009, the UK brand Missguided is now a leader in the online fast fashion sector. With an intuitive, editorial style website and vast product range including clothing, footwear, handbags and jewelry, Missguided introduces up to one hundred new skus every week. The brand believes fashion is a right, not a luxury, which is why Missguided ensures its prices are affordable for everyone.

Having experienced rapid growth since its inception, the brand is currently attracting well over 4 million monthly visits to the site. Missguided strives to stay one step ahead of the competition when it comes to its social media identity.

The brand has over 370,000 fans on Facebook, 50,000 on Twitter, and 22,000 on Instagram. In 2012 has further developed its Pinterest, Tumblr and Youtube pages where the brand engages with its audience of 16-35 year olds, with unique editorial content, fashion tips, celebrity inspired looks and exciting competitions.

Led by Founder and Chief Executive Nitin Passi, Missguided’s young and lively team consists of a diverse mix of individuals is made up of a Star Trek expert photographer, an established media acclaimed fashion blogger who is also their own in-house creative stylist, a wakeboarding operations manager, soccer fanatics and even an ex professional drummer who quit the rock and roll world to become the digital designer for the company. With this international expansion into the US market, Missguided looks to strengthen and grow the brand even further.

More About Missguided:

Missguided are one of the fastest growing online retailers of affordable women’s clothing, from beautiful Missguided little black dresses and shorts to brogues, women’s jeans and tops and so much more! Missguided aims to bring catwalk and high street fashion to the masses, through competitive pricing and fantastic ranges of women's clothing for every single occasion.

Missguided

Must ReadView All

Textiles | On 27th May 2017

Indian textiles ministry promotes wool sector

The ministry of textiles has taken multiple steps to promote the wool ...

Apparel/Garments | On 27th May 2017

House not to try repeal of debit card swipe fee reform

The National Retail Federation have welcomed reports that House...

Apparel/Garments | On 26th May 2017

Benetton seeks approval for FDI in single-brand retail

Global fashion brand Benetton Group, has sought Indian government's...

Interviews View All

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search