Home / Knowledge / News / Apparel/Garments / Italian jeans firm tries to protect Jesus trademark in US
Italian jeans firm tries to protect Jesus trademark in US
Feb '13
Jesus Jeans, an Italy-based denim company has sent legal notices to American manufacturers selling clothes under the name of Jesus, on the grounds of trademark issues.
In 2007, the Italian jeans manufacturer, owned by Turin’s publicly traded company BasicNet SpA, secured exclusive rights in America to use the name of Christianity's central figure “Jesus” as a trademark for its clothing and sportswear brand.
The company is now actively protecting its patented brand name from other apparel makers, such as ‘Jesus Surfed’ and ‘Jesus UP’.
Although the Italian company was able to get its trademark “Jesus” registered after eight years in the US, its attempts to trademark the same had been turned down in  several countries, including China, Australia, Turkey, Cuba, Tajikistan, Switzerland, Norway and Uzbekistan, a Wall Street Journal reported said quoting Mr. Domenico Sindico, the general counsel for intellectual property at BasicNet.
While the UK patent office rejected the application to register “Jesus” as a trademark, the same was accepted by the European Union as a ‘Community Trademark’, which is valid across the EU.
Originally launched by an Italian entrepreneur named Maurizio Vitale in the 1980s, Jesus Jeans specializes in jackets, vests, shirts, pants and belts.

Fibre2fashion News Desk - India

Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Smita Murarka

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search