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Buyer optimism thrives at CurveNY
01
Mar '13
The mood was encouragingly optimistic as global retailers shopped for the hottest lingerie, swim, and men's designer intimates at CURVENY New York. Following the success of CURVENV Las Vegas, vendors experienced strong sales over the three-day show, wrapping up the Fall/Winter 2013 show season on a high note.

Taking place within the newest North Hall at the Javits Convention Center in Manhattan, companies and manufactures from around the world took center stage, carrying out appointments and writing deep orders. British intimates Designer, Fleur of England said, "We are happy with the number of appointments booked and believe Curve has been the gateway into the North American Market."

Australian innovative maternity designer, Cake Lingerie attributes their growth in the US to consistent showing at Curve and said "After three seasons with Curve, we've built a presence and are seeing great results." While recognizable, American chic sleepwear line P.J.Salvage found the quality level of buyers exceptional.

"We see our top, key retailers at Curve and are pleased with healthy sales this season."

As retailers seek unique merchandise with proven sell though, returning brands Absolutely Lingerie, Chantelle, Claudette, Eberjey, Oscar de la Renta, and Simone Perele, delivered inspired collections. Over fifty new brands emerged into the market place, some of the rising stars included LA owned and made Noe Undergarments who pushed the boundaries with their modernistic lingerie line, and UK brand Kitten Kouture, offered progressive trend orientated intimates with sass.

Well known contemporary line, Nicole Miller launched her sleepwear collection along with sumptuous loungewear designer line Sophia Graydon. New York based, luxury inspired hosiery brand Erica M who recently showed in Paris, at Salon International de la Lingerie, CURVExpo's big sister show also owned by Eurovet said, "I've opened new accounts in Europe and now the US, which has been a great strategy for my company. Utilizing CURVExpo's online marketing tools to secure appointments in New York helped greatly."

The Fall/Winter 2013 and Spring/Summer 2014 trends seminars held by Carlin International, helped designers view future trends with a new perspective and gain valuable tips to plan their offerings. Proexport Colombia presented a seminar offering attendees an inside look into the ever growing trade of "Sourcing in Colombia."

Increased social media communication, created high traffic on CURVExpo's social sites, Facebook, and Twitter sharing front row buzz to the community as it happened. And following the success of CURVENV Las Vegas, longtime favorite design house, Eveden provided high quality bra fitting seminars to educate front line sales teams with all the necessary tools to provide the best service.

Retailer attendance soared due to a tailor-made, one-on-one marketing campaign to a carefully curated audience that increased the quality of retailer attendance. Department stores Neiman Marcus, Bergdorf Goodman, Saks, Macys and Bloomingdales shopped the floor alongside specialty stores Bonne Nuit, Intimacy, Journelle, La Petite Coquette, and Lingerie on Lex, Panty Raid, Top Drawer and Underthings.

Online retailers Amazon, Fresh Pair, Her Room and Blue Fly scoured the floor, looking for new brands to add to their line portfolios. "Our goal is to present retailers with the ultimate shopping experience and to encourage face-to-face time with new and current brands. With the quality of vendors and buyers constantly improving and business being done, the team was ecstatic to have seen a strong New York Market." said Pierre-Nicolas Hurstel, CURVExpo CEO. 

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