Forty years come around very fast when you are having a blast and for the international denim brand Pepe Jeans London the party is just getting started. Helping to light the fuse on Pepe’s anniversary celebrations is a crew of the hottest faces in British modeling including super model Cara Delevingne, actress Mia Goth and model Jeremy Young set the pace in our bid to catch up with the ever-elusive Pepe as the next chapter of the iconic ‘Have You Seen Pepe’ ad campaign unfolds.
This season the trail moves from the home turf to Notting Hill where Pepe Jeans London was born. Underlining Pepe’s roots in Portobello Road the spring summer ’13 campaign draws on some of West London’s most iconic backdrops.
From the culture-clash streets of Portobello through to the ornately manicured vistas of Kensington Park, the Pepe crew inch closer to their old mate in their city-wide search. Still, Pepe continues to outpace his loyal band of buddies remaining mysteriously out of the picture, begging the question, ‘Have You Seen Pepe?’ a slogan which follows last season in underpinning the Autumn Winter ’12 ad campaign.
Every season Pepe Jeans London introduces fashionable, attractive and classy collections with meticulous attention in terms of design, textile and colors. Pepe Jeans London has always surpassed its reputation a level above with all its campaigns. To do so they have been very particular in selecting the people behind the lens, to take position this season they have Josh Olins, fashion-forward stylist Claire Richardson, and presiding over the team is Trey Laird, executive creative director at New York agency Laird & Partners to help in identifying the next big celebrity talents to appear in front of the camera.
ON CARA DELEVINGNE:
Born on 12th August 1992 in London, Cara Delevingne was recently described as a ‘star face’ of AW 2012-13 by British Vogue. She has been the face of Burberry’s beauty campaign for 2011 and 2012. She has also been featured in advertising campaign of other brands including H&M, Blumarine, Zara and Chanel. She has also walked the ramp for Moschino, Jason Wu, Burberry, Dolce & Gabbana, Fendi, Stella McCartney and Chanel. She has walked down the catwalk as a model at the 2012 Victoria’s Secret Fashion show. She as graced the covers of Vogue UK and many. She has won Model of the Year 2012 at the British Fashion Awards.
ON JOSH OLINS:
Josh Olins was born in west London on April 14th 1980. After being surrounded by art and Photography from an early age he went on to specialize in photography as part of his art Foundation at Middlesex University. From here he began work as a freelance assistant for 5 years, gaining experience from a variety of photographers until he decided to embark on his own career.
ON TREY LAIRD:
Trey Laird is the chiefexecutive & creative officer of Laird+Partners, a creative agency specialising in fashion, beauty, and related luxury lifestyle categories in New York.