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H&M launches ready-to-wear line for music festivals

March 13, 2013 (Sweden)

It’s easy to get the festival look this season at H&M. Starting this spring, H&M presents collections for every music occasion, whether for the heat of a dessert festival such as Coachella, the unpredictable weather of festivals like Glastonbury, or the summer-long party of Ibiza.

As the season develops that means for women kaftans and cut-offs, uniform jackets, jeans and wellington boots, and then bikini’s and bohemian tops.

For men, there are denim shirts and shorts, biker jackets and jeans, and then ethnic and digital print T’s and shorts.

There are also glow-in-the-dark pieces to bring the night alive and a full accessories collection, as well as all the kit a festival goer will need, including tents, ponchos and DIY kits.


H&M
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