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Portico & Parasol unveils sun-protective swimwear line
16
Mar '13
Portico, the new worldwide leader in luxury vacation homes for families, has teamed up with the new luxe resortwear brand PARASOL to create the PARASOL for Portico Swim Collection, an exclusive line of sun-protective swimwear inspired by Portico’s tropical locales for boys, girls and moms.

Founded by moms Alexandra Kotur, former Style Director at American VOGUE, and Tiffany Moller, PARASOL marries beautiful design with the functionality of protecting the health and beauty a child’s skin. The brand’s unique UPF (ultraviolet protection factor) 50+ resort-wear absorbs 98% of the sun’s radiation before it hits the body, both in and out of water.

Inspired by the turquoise waters of Portico’s exotic escapes, the PARASOL for Portico collection includes a selection of stylish swimsuits and swim shirts that ensure everyone still looks beach chic while reaping the benefits of PARASOL’s UPF technology protecting families from the sun’s harmful rays.

“Approximately 70% of our members have children under the age of 12 years old so we understand firsthand the importance of protecting a child’s skin while on vacation,” says Cathy Ross, COO of Portico. “At Portico we believe in making our member’s stay worry-free. Through our partnership with PARASOL and our recent collaboration with global family brand Kidville we have been able to give our members the tools to relax knowing their children are entertained and protected.”

The PARASOL for Portico collection includes:
- Girl’s printed turquoise paisley bathing suit with matching pants, shirt and shorts
- Girl’s solid white swim shirt with turquoise trim
- Boy’s shark swim shirt with turquoise sleeves
- Mom’s turquoise and navy color-blocked swim shirt

“As a family, we have always preferred to stay in homes over hotels. This is why Portico was such an obvious fit when selecting our first travel partner – you get the best of both worlds,” says Kotur, PARASOL co-founder and Creative Director at Town&Country magazine. “Not only were we inspired by Portico’s exotic collection of homes around the world, we wanted to capture the joy Portico families experience while on vacation together.”

About Portico

Portico is a growing new travel club that offers members-only access to an ever-expanding portfolio of luxury residences in over 60 of the world’s best vacation destinations…at a surprising value. Portico creates a highly personalized travel experience on every vacation, appealing to couples, friends and families alike.

Portico


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