Home / Knowledge / News / Apparel/Garments / Portico & Parasol unveils sun-protective swimwear line
Portico & Parasol unveils sun-protective swimwear line
16
Mar '13
Portico, the new worldwide leader in luxury vacation homes for families, has teamed up with the new luxe resortwear brand PARASOL to create the PARASOL for Portico Swim Collection, an exclusive line of sun-protective swimwear inspired by Portico’s tropical locales for boys, girls and moms.

Founded by moms Alexandra Kotur, former Style Director at American VOGUE, and Tiffany Moller, PARASOL marries beautiful design with the functionality of protecting the health and beauty a child’s skin. The brand’s unique UPF (ultraviolet protection factor) 50+ resort-wear absorbs 98% of the sun’s radiation before it hits the body, both in and out of water.

Inspired by the turquoise waters of Portico’s exotic escapes, the PARASOL for Portico collection includes a selection of stylish swimsuits and swim shirts that ensure everyone still looks beach chic while reaping the benefits of PARASOL’s UPF technology protecting families from the sun’s harmful rays.

“Approximately 70% of our members have children under the age of 12 years old so we understand firsthand the importance of protecting a child’s skin while on vacation,” says Cathy Ross, COO of Portico. “At Portico we believe in making our member’s stay worry-free. Through our partnership with PARASOL and our recent collaboration with global family brand Kidville we have been able to give our members the tools to relax knowing their children are entertained and protected.”

The PARASOL for Portico collection includes:
- Girl’s printed turquoise paisley bathing suit with matching pants, shirt and shorts
- Girl’s solid white swim shirt with turquoise trim
- Boy’s shark swim shirt with turquoise sleeves
- Mom’s turquoise and navy color-blocked swim shirt

“As a family, we have always preferred to stay in homes over hotels. This is why Portico was such an obvious fit when selecting our first travel partner – you get the best of both worlds,” says Kotur, PARASOL co-founder and Creative Director at Town&Country magazine. “Not only were we inspired by Portico’s exotic collection of homes around the world, we wanted to capture the joy Portico families experience while on vacation together.”

About Portico

Portico is a growing new travel club that offers members-only access to an ever-expanding portfolio of luxury residences in over 60 of the world’s best vacation destinations…at a surprising value. Portico creates a highly personalized travel experience on every vacation, appealing to couples, friends and families alike.

Portico


Must ReadView All

Courtesy: Stone Island

Apparel/Garments | On 25th Jun 2018

Stone Island has mastered ingredient branding: Braind

Italian high-end men's apparel brand Stone Island tops the list of...

Courtesy: Tecnorama

Textiles | On 25th Jun 2018

'Tecnorama automatic dyeing system offers efficiency'

Italy based Tecnorama’s fully-automatic machinery for dispensing...

Courtesy: Lenzing

Textiles | On 25th Jun 2018

Lenzing launches Veocel nonwoven speciality brand

Leading fibre company, the Lenzing Group has unveiled Veocel, the new ...

Interviews View All

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Headhonchos
Indian textile value chain

Adopt innovative techniques, go for automisation rather than being...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Urmil Arya

Sushila International, a well established textile organisation established ...

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search