Home / Knowledge / News / Apparel/Garments / AAFA reveals new mission statement & strategic plan
AAFA reveals new mission statement & strategic plan
20
Mar '13
The American Apparel & Footwear Association (AAFA) Board of Directors unanimously approved a new mission statement and strategic plan to guide AAFA’s priorities, operations, and accomplishments into the future.  The vote, held today at the semi-annual meeting of the AAFA Board of Directors in Washington, D.C., follows a year-long planning and development process led by a Board-appointed steering committee and with the support of AAFA executive leadership and staff.

“For more than ten years, AAFA has stood as the primary advocacy and education organization for the apparel and footwear industry in Washington, D.C.,” said AAFA Board of Directors Chairman Rick Darling, Vice-Chairman of LF USA and LF Europe.  “In a time marked by an uncertain political climate and uncertain economic outlook, this new strategic plan represents an ambitious, comprehensive, and forward-thinking approach to the ever-widening issues confronting the industry.”

“As an industry leader, I count on AAFA to mitigate political risks and regulatory challenges for my company,” said AAFA Board of Directors Vice Chairman and Strategic Plan Steering Committee Chairman Philip Williamson, Chairman, President and CEO of Williamson-Dickie Manufacturing Company.  “The industry faces more challenges today that threaten our success.  This strategic plan offers a clear plan of attack for AAFA in promoting the apparel and footwear industry in the global market.”

“As AAFA begins the next three years of achieving progress for the industry, our continued success will be marked by our ability to maintain our sterling reputation, strengthen our voice, and remain relevant to our members,” said AAFA President and CEO Kevin M. Burke.  “Our new strategic plan and mission statement provides for an ambitious approach to achieving AAFA’s primary goal of creating opportunities and overcoming challenges for the U.S. apparel and footwear industry, like reducing barriers to trade, protecting intellectual property, and protecting the Berry Amendment for domestic manufacturers.”

We Wear Our Mission

Representing more than 1,000 world famous name brands, the AAFA is the trusted public policy and political voice of the apparel and footwear industry, its management and shareholders, its four million U.S. workers, and its contribution of $350 billion in annual U.S. retail sales.

In 2011, AAFA began the challenge of better positioning the organization in support of the evolving needs of its members.  AAFA launched the "We Wear" brand identity in an attempt to change the conversation in Washington about an industry that thrives and creates jobs because of imports.

AAFA spent the last year overhauling its organizational priorities to better fit the “We Wear” brand and to more effectively meet tomorrow's business challenges.   AAFA's new strategic plan puts into place forward-looking priorities that will amplify AAFA's political voice, foster collaboration on a global scale, and grow AAFA's membership base.

Must ReadView All

Textiles | On 7th Dec 2016

New Texprocil chairman bats for increased UPI adoption

Ujwal Lahoti, the new Cotton Textile Export Promotion Council...

RBI Governor Urjit Patel addressing a press conference. Courtesy: Youtube

Textiles | On 7th Dec 2016

Defying expectations, RBI keeps repo rate unchanged

Defying market expectations, the Monetary Policy Committee (MPC) of...

The new OJ 59/1 B. Courtesy: Karl Mayer

Textiles | On 7th Dec 2016

Karl Mayer unveils new LACE.EXPRESS model for apparel

Germany’s leading textile machinery firm, Karl Mayer, has launched a...

Interviews View All

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search