Home / Knowledge / News / Apparel/Garments / Innovative Odegon DeoTags absorb under arm smells
Innovative Odegon DeoTags absorb under arm smells
23
Mar '13
Odegon Technologies’ odour eliminating tags will be available on the British high street from March. The small DeoTags absorb under arm smells via a special military-grade nano-porous fibre sewn into garment lining.

Underarm clothing tags which harness and store the molecules responsible for the smell of perspiration will be made available on the UK high street from March.

The breakthrough invention from technical fabric innovators, Odegon Technologies, eliminates the unwanted smell resulting from human sweat via a small and discrete 7cm x 4cm fabric tag housing a three-dimensional mesh of highly absorbent material. The DeoTags will be discreetly sewn into the underarm of three suits and one blazer available nationwide and online by UK retailer, Marks & Spencer (M&S). As part of the retailer’s summer range, the tailoring offers consumers a unique solution to unwanted smells in the summer weather, and as such, could reduce dry cleaning costs and prolong the life of the garment.

DeoTags can be easily designed into the armpit area of any garment by clothing manufacturers, for minimal additional production cost and without the need for additional machinery. The soft, chemical-free, odourless, inert, non-allergenic and environmentally-friendly tags or patches remain permanently in place for the life of the garment where they perform regardless of the number of wears. The applications for Odegon’s odour absorbing technology are diverse and include shirts, jackets, blouses, coats, uniforms and corporate wear, footwear, sportswear and activewear, formal and casual clothes.

Odegon DeoTags are the invention of Odegon Technologies Ltd which was formed in 2010 to launch numerous patentable inventions and products that the company will bring to market over the coming months “Odegon DeoTags are a standalone innovation for the retail and service industries. Unlike chemical finishes, DeoTags are permanent and cause no pollution to the environment,” says Odegon Technologies’ Tom Rawlings.

“Our technology is already proven, and our invention can now be easily manufactured into all types of garments for a fraction of the cost of chemical finishes. No special machinery is required and manufacturers can easily introduce DeoTags into their production lines as a unique selling item. We have worked closely with M&S to integrate this product into a selection of it’s’ suits and blazer, to create innovative, distinctive garments fit for the modern lifestyle.”

The surface area of DeoTags’ ‘active’ inner material comprises multiple peaks and troughs, which, if stretched out would equal the dimensions of a full size tennis court. Polarised molecules from body odour are absorbed and permanently trapped within the material’s structures until the garment is cleaned, either by hand or machine washing or by dry cleaning, and the molecules are flushed out. The controlled material was patented in 1942 by the Ministry of Defence for use in gas masks to absorb harmful nerve gas and has been used in the production of CBRN (chemical, biological, radiological and nuclear) suits and gas masks ever since.

Odegon Technologies


Must ReadView All

Courtesy: Michael Kors

Fashion | On 25th Jul 2017

Michael Kors to acquire Jimmy Choo

Global fashion luxury brand Michael Kors Holdings Limited has reached ...

Apparel/Garments | On 25th Jul 2017

VF Corp posts $2.4 billion revenue for Q2 2017

VF Corporation has recorded revenue of $2.4 billion, up 2 per cent,...

Textiles | On 25th Jul 2017

Egypt signs agreement with UNIDO for cotton production

Egypt has signed a €1.5 million ($1.74 million) cooperation agreement ...

Interviews View All

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X