During 2012, MANGO opened 197 stores throughout the world, 17 in Spain and 180 in foreign markets. These openings have allowed MANGO to consolidate its presence in the principal markets of Europe, Russia, the countries of the CIS, the Middle East and Asia. The chain entered the markets of Burma and Pakistan for the first time.
MANGO is continuing with its expansion plans in Europe, which remains the main market for the group, and is putting the new “megastore” concept into action, based on stores with a surface area of between 800 and 3,000 m2 and which include all the lines of the group (MANGO, H.E. by MANGO, MANGO Touch, MANGO Kids and MANGO Sport&Intimates).
In 2013, the firm plans to open new stores adopting this format in countries such as Spain, Germany, Belgium, France, Holland, Italy, Poland and Russia, including the largest store in Europe in Munich, measuring 2,300 m2, and the largest in the world in Ankara, measuring over 3,000 m2. In 2014, the brand is planning to launch two new lines: one whose concept is based on fashion for larger sizes and another aimed at a younger public, aged between 14 and 20.
Another of MANGO’s major commitments is South America, where the brand is implementing a broad plan of expansion, focusing primarily on Chile and Peru. In 2013 the firm plans to open, in both countries, MANGO, H.E. by MANGO and MANGO Touch stores, in order to reach a total of 32 stores in Chile and 24 stores in Peru. Furthermore, this year the brand is opting for two growing markets: South Africa and Australia. In the next 4 years, MANGO plans to open an extra 40 stores in each one.
The brand’s expansion plans also include the Middle East, South-East Asia and the CIS countries. In the Middle East and South-East Asia, MANGO plans to open 20 stores in countries such as Saudi Arabia, United Arab Emirates, the Philippines, Indonesia, Malaysia, Kuwait, Qatar and Thailand, while in the former countries of the Soviet Union, such as Azerbaijan, Kazakhstan and Turkmenistan, among others, it plans to open 10 stores.
Company turnover for online sales during 2012 totalled 70 million euros, which represents a 93% increase on the previous year. MANGO, which is now available via the internet in 46 countries, principally in Europe, Asia and North America, plans to embark on its online expansion in the Middle East in 2013 and continue its expansion into the Asian markets.
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