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GAS unveils new retail concept in India
Apr '13
The retail segment development project is of primary importance to GAS. To give this project a further boost, a new retail concept has been created which makes its debut in India, one of the most strategic and rapidly expanding markets, with this important opening.

The recent opening of the 150 sq.m. Store located in Chandigarh brand-new Elante shopping mall presents a new, high-performance concept with great display potential, designed in line with the most on-trend aesthetic canons.

This is a versatile, flexible concept conceived to interpret the uniqueness of very different spaces while effectively transmitting the values for which GAS is recognized – freshness, innovation, meticulous details and quality materials and workmanship.

A perfect blend of natural materials and innovative technology, GAS’ new retail concept pairs leather seating, glass and mill scale metal structures. A new iconic element, the denim wall, which combines the solidity of concrete with lightness and flexibility made possible by the use of advanced building technology, will form the background to the brand’s core business, highlighting its authentic look and strong character. A welcoming, intimate atmosphere is given by the use of a deep shade of blue, the GAS color par excellence.

Future development will concentrate on markets in Europe, emerging countries like India, China and Russia, and in Japan. Preference will be given to high footfall locations in bigger urban areas and most important shopping malls.

Claudio Grotto, Founding Chairman of the company, says “Chandigarh is known to be one of the most fashion forward developing cities in India. As part of our expansion plans in an ever growing and dynamic market like India, it was essential to extend our presence in a high potential market like Chandigarh.

"With the launch of our new retail concept store we address cosmopolitan consumers with a young mind set who seek the best in international fashion and will find in GAS a premium lifestyle brand that offers essential, stylish and sensual fashion”.

Grotto S.p.A. designs, produces and distributes collections of clothing, footwear and accessories with the GAS brand for men, women and children. The company was launched at the beginning of the Seventies out of the passion and creativity of Claudio Grotto, the company’s President and Founder, in Chiuppano (Vicenza), in the heart of North-East Italy.

GAS’s core business is denim, the element around which quality products revolve, products that meet the needs of the intelligent, aware, international, cosmopolitan consumer.


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