Home / Knowledge / News / Apparel/Garments / Myntra to launch exclusive 'MARD' t-shirts for men & women
Myntra to launch exclusive 'MARD' t-shirts for men & women
30
Apr '13
In an effort to support and further strengthen Farhan Akhtar’s social cause MARD (Men Against Rape and Discrimination), Myntra.com announced the exclusive launch of MARD T-shirts on their website. This being a non-profitable campaign, the t-shirts are priced at a manufacturing cost and are available for both men and women.

The increasing incidents of sexual violence and brutality against women in particular are a serious cause of worry for the entire country. Post the Delhi rape incident, Farhan channeled his anger in the form of a poem called 'What is this country that I live in'. The poem garnered tremendous reactions. Amongst the sea of calls Farhan received, an idea was born with Tarun Chauhan, creative director of JWT and Atul Kasbekar of Bling. The trio came together and created a platform called MARD.

Speaking on this exclusive partnership, Mukesh Bansal, Co-Founder and CEO, Myntra said, “We believe that the India of tomorrow lies with the youth of today. Social awareness campaigns such as MARD are extremely impactful to educate and change the attitudes of people. We are really excited to be the chosen partner to support such an important cause with Farhan. With the launch of MARD T-shirts on Myntra.com, we want to help spread awareness to a wider audience and encourage our shoppers to stand up for the cause.”

“What is lacking in our society today is basic respect for women which leads to crimes such as rape and gender discrimination. With this campaign, we want to spread awareness across people of all age groups, socio-economic status and educational institutions. Our partnership with Myntra.com to market MARD t-shirts online will help connect with a larger audience and drive home the message that a MARD is he who stands for equality, respect and compassion” said noted actor and film maker Farhan Akhtar.

Taking the MARD initiative one notch higher, Farhan Akhtar attended the IPL Match between Kolkata Knight Riders and King’s XI Punjab on 26th April 2013. Post the toss, Farhan recited the ‘MARD’ poem (composed by Javed Akhtar). The poem was also recited in Bengali, by leading Indian playback singer, Shaan.

The initiative got a fantastic applause from the audiences who were also seen sporting the mustache on grounds. Preity Zinta was also present at the match and was heartily supporting the initiative.

About Myntra.com:

Myntra.com is among the leading e-commerce platforms in India for fashion and lifestyle products. Myntra.com has partnered with over 500 leading fashion and lifestyle brands in the country such as Nike, Adidas, Puma, Lee, Levis, Arrow, Biba, FabIndia, Timberland, CAT, US Polo and the likes to offer a wide range in latest branded fashion and lifestyle wear. With the largest in-season product catalogue, 100% authentic products, cash on delivery and 30 day return policy, Myntra.com is today the preferred shopping destination in India.

Myntra.com

Must ReadView All

Courtesy: American Apparel

Apparel/Garments | On 25th Feb 2017

Gildan to make some American Apparel products outside US

Gildan Activewear, which recently acquired US fashion brand American...

Courtesy: Kolon Sport

Apparel/Garments | On 25th Feb 2017

Kolon Sport to set up JV with ANTA for Chinese market

Kolon Sport, an outdoor gear and clothing brand of Korea based Kolon...

Designer Karishma Jumani with Niraj Jawanjal, founder and director of IIFW. Courtesy: IIFW

Textiles | On 25th Feb 2017

IIFW to bring together premium lingerie brands

India Intimate fashion Week (IIFW), dedicated to showcasing the...

Interviews View All

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search