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Wool&Prince introduces wash, wrinkle & odour free shirt
02
May '13
Avid jeans lovers swear by the rugged denim fabric’s low-maintenance attribute, which gives them the freedom to wear it for days without washing, now the same could be said about a wool shirt that can go nearly for 100 days without any need of cleaning.
 
A Brooklyn-based apparel start-up Wool&Prince has come up with a new kind of button down men’s dress shirt which can be worn for as long as 100 days at a stretch without washing.
 
After researching for nearly six months on the wool fibre science, the American company has managed to develop their own trademark Cotton-Soft wool fabric, which remains wrinkle and odour free for days. 
 
The firm also claims that the light and breathable soft-feel shirt requires only a gentle wash after a prolonged use unlike other fabric shirts that require harsh washing, dry-cleaning and ironing.
 

Fibre2fashion News Desk - India

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