Bravada to launch new women's online store 'VivaVuva'

VivaVuva.com is expected to be launched sometime before this summer and will be an inspiring collection of all that is women’s fashion. VivaVuva.com is an ecommerce website geared towards women’s individual fashion expression and will have a mainstream pop fashion feel but with an edgy, flamboyant and inspiring demeanor.

VivaVuva.com will differentiate itself by its tempo and consumer experience. It will be heavy into a pop culture theme with plenty of edgy and sassy elements. It will be lifestyle inspired by understanding that fashion is driven by “individualism” and about being an individual when it comes to fashion. VivaVuva.com will be all about women’s fashion where virtually any woman 20 - 55 years old can find something exciting for their wardrobe.

VivaVuva.com will be launched with a soft opening to start and will utilize the new ecommerce platform that Onlyleggings.com was recently upgraded to. OnlyLeggings.com specializes in women’s leg fashion with one of the largest selections of sexy leggings, cotton leggings, plus size leggings and virtually any other leggings style one could imagine.

There will be little overlap between VivaVuva and OnlyLeggings.com as Only Leggings will continue to specialize in women’s leg fashion and VivaVuva will embody the mass genre of women’s fashion as a whole.

“VivaVuva.com is going to be our largest business undertaking to date and we are ramping up all of our businesses for what we expect will be a very big 4th quarter in 2013,” replied Danny Alex, CEO of BRAVADA International.

“It will take a lot of work to fully develop VivaVuva into what our ultimate vision is for the site. A soft opening will allow us to get the early pieces moving and quickly establish the site for the last and most important quarter of the year.”

BRAVADA International shall utilize the same proven methodology it used to grow OnlyLeggings.com and WorldofLeggings.com launch and expand VivaVuva.com, a process that has been very successful. The difference is in the size and scope of VivaVuva business model which is expected to far exceed that of OnlyLeggings.com and WorldofLeggings.com as business entities.

About BRAVADA International Ltd.

BRAVADA owns and operates World of Leggings, WorldofLeggings.com, and OnlyLeggings.com. World of Leggings is a real world women’s leg fashion superstore that specializes in Made in the USA leggings and bodysuits. OnlyLeggings.com is an online women’s fashion superstore for leggings such as faux leather leggings, plus size leggings, and basic leggings as well as women’s tops, women’s shorts and more.

BRAVADA International