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Argentinean govt to launch 'Clothes for All' on May 25
21
May '13
On the occasion of the country’s Independence Day, the Government of Argentina will launch a basket of ‘Clothes for All’ consisting of basic menswear clothing items, each worth less than 100 pesos, beginning from May 25, 2013.
 
The decision to launch the apparel basket was based on an agreement signed between Argentinean Domestic Commerce Secretary, Guillermo Moreno, and a group of textile entrepreneurs of the country, in a meeting at Argentina’s Ministry of Internal Trade.
 
The clothing basket, labeled as NYP (Nacional y Popular or Popular National), will comprise of menswear items and will be sold at major supermarkets of Argentina, said Marco Meloni, president of the Foundation ProTejer.
 
During the initial stage of the initiative, 30 Argentinean apparel companies will supply menswear clothing for the ‘clothes for all’ basket. The basket will include jeans worth 82.5 pesos (US$ 15.73), shirts of 90 pesos (US$ 17.16), pants at 91 pesos (US$ 17.35) and t-shirts worth 38-39 pesos (US$ 7.25-7.44).
 
The label NYP will involve the entire textile chain of Argentina, starting from product design to manufacturing of apparel. The programme will act as a platform to show that Argentinean textile and apparel companies are capable of presenting competitive designs and value-added products, Mr. Meloni said.
 
He added that based on the success of the programme, a similar basket with clothes for women and children can be introduced within 40-45 days of launching the menswear ‘Clothes for All’.
 

Fibre2fashion News Desk - India

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