Home / Knowledge / News / Apparel/Garments / Chinese denim firms witness sharp decline in orders
Chinese denim firms witness sharp decline in orders
21
May '13
Normally, the season for placing denim orders for the autumn and winter season begins in March and April every year.
 
There are over 2,000 denim manufacturing enterprises in Shunde’s Jun’an. Most of these enterprises are witnessing a sharp decline in volume of orders placed by global brands this year.
 
For some companies, the quantity of orders placed by global brands has declined by as much as one-eighth of their previous order volume.
 
For example, Jun’an bagged US Polo orders for about 60,000 pieces of jeans in the second half of last year, but the number has shrunk to about one-eighth for this year’s autumn and winter season.
 
Similarly, orders have shrunk considerably from other brands like Seven Wolves, Lee Lang, Jiumuwang and Camel.
 
According to industry experts, weak demand from end consumers is the main reason for sharp dip in orders from both domestic and foreign brands for this fall and winter.
 
While the demand is weak in the US and European markets for foreign brands, domestic brands are faced with excessive inventory due to blind expansion in recent years.
 
The present situation calls for transformation of the Chinese denim industry, and hence, the local government is encouraging denim manufacturing firms to focus on exploring domestic market rather than doing too much business in international market.
 

Fibre2fashion News Desk - China

Must ReadView All

Mango vice-chairman and member of the board of directors Daniel Lopez (L) with Ananth Narayanan, CEO, Myntra & Jabong. Courtesy: Myntra

Apparel/Garments | On 23rd Feb 2017

Mango awards distribution & management rights to Myntra

Mango, the Spanish fast fashion brand, has awarded its master...

Rick Helfenbein (left), president and CEO of AAFA, with Juan Estrada, chief of party, Hub; Courtesy: Hub

Apparel/Garments | On 23rd Feb 2017

AAFA inks agreement for best manufacturing in East Africa

The American Apparel & Footwear Association (AAFA) has entered into a ...

Courtesy: IUCN

Apparel/Garments | On 23rd Feb 2017

Synthetic clothes should shed fewer fibres: IUCN report

Synthetic clothes should be designed in a manner that it will shed...

Interviews View All

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search