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Noppies' new B2B shop with itSuitsFashion ERP system
May '13
Noppies, the brand owner of the well-known maternity and children’s wear brands “Esprit for mums” and “Noppies”, has launched a new B2B shop.

The web shop is based on eFashion Engine, a tool that enables Noppies to integrate all relevant elements of its ERP system, with the powerful and visual possibilities of the internet as front-end.

Noppies decided to replace the old web shop by lack of performance.

The new eFashion Engine B2B web shop contains about 4,000 styles of the Noppies and Esprit for mums collections and are offered to retailers in a secured online environment. Simplicity and convenience for the retailer and an intuitive user flow were the pillars of the new shop.

Jimte Jepma, eCommerce Manager at Noppies: “We had set clear targets up front. Our B2B web shop has to be intuitive and easy to use. The user flow –from logging on to placing an order- has to be easy and understandable. The retailer needs to be able to find sufficient information about the products as well as the marketing support we offer them.”

“itSuitsFashion International has been providing the maintenance on our ERP system for a long time now, to our complete satisfaction. They know our company and our system inside out. When they showed us their B2B web shop for fashion companies, it was an easy choice for us. Our new B2B web shop contains marvelous features.

"The complete price logic and payment term calculations are duplicated in the shop, so the retailer can immediately see what an article costs based on his integral customer terms and conditions. Besides that, our B2B and B2C shop use shared resources, like the Product Management System and the image library. And our shop is multilingual to utmost perfection.”

Veronique van Dijk, Manager Customer Services at Noppies: “We get a lot of positive feedback from the retailers! They find it a huge advantage that all their records are online in a secured environment; like orders, invoices and other relevant information.

"More and more retailers place their orders online. We see a sales increase of over 30% compared to our old shop. We have significantly less work on Customer Services, now that so much business is done online. Which means we have more time to spend on our customers.”

Jimte Jepma adds: “As said we notice a significant shift to online business. This B2B shop perfectly fits our multi-channel strategy. We are very happy with the end result of our B2B shop.”

About Noppies

Fashion for when you are pregnant. It actually did not exists before the founding of Noppies in 1991. Nowadays Noppies provides retailers and consumers with a great variety of seasonal styles with matching accessories.

Besides that, Noppies brings an extended base collection, body fashion and an clothing line for babies and children up to the age of 6 years old. In addition, the company also brings thematernity brand “Esprit for mams” to market. With over 2,000 selling points in 55 countries, Noppies is one of the leading players in maternity wear and baby clothing.


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