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Online apparel shopping surges in China
Jun '13
The sales of apparel through online medium in China have surged by nearly 50 percent year-on-year to 305 billion yuan in 2012, according to a report released by the Research Centre of China International Electronic Commerce Network (CIECC).
Since 2009, online clothing sales have been growing every year in China, with the year 2010 showing a rapid increase of 100.8 percent year-on-year, the report said.
According to the report, Tianmao has been consistently topping online garment sales in the Business to Consumer (B2C) English category, and in 2012, it had a 71.2 percent share in B2C market.
The 2012 China Online Retail Market Data Monitoring Report, released earlier this year by an independent e-commerce research institution, put China’s total online retail sales in 2012 at 1.32 trillion yuan, up 64.7 percent year-on-year.
The fast-paced increase in Chinese online retail sales is attributed to steady increase in the number of online customers as well as to various online sales promotions by companies.

Fibre2fashion News Desk - India

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