Home / Knowledge / News / Apparel/Garments / Etailer Myntra appoints Vikas Ahuja as CMO
Etailer Myntra appoints Vikas Ahuja as CMO
Jul '13
Vikas Ahuja
Vikas Ahuja
Myntra announced the appointment of Vikas Ahuja as the Chief Marketing Officer (CMO), with immediate effect. In his new role, Vikas will be responsible for the sales and marketing functions and driving the overall brand strategy at Myntra.

Speaking on the occasion, Mukesh Bansal, CEO & Co-Founder, Myntra said, "This is a critical and incredibly exciting time for Myntra as we continue to scale our business. Our focus is on being the next generation fashion destination in the country.

"Vikas has an excellent track record of building and scaling businesses, and we are truly convinced, with his strong leadership qualities, Vikas will be a tremendous asset in helping us shape and create the next phase in our evolution."

With over 18 years of sales and marketing experience, Vikas has held various leadership roles with the world's leading nutrition, health and wellness company, Nestle. In his last role as Country Business Manager, he was responsible for setting up new businesses.

In his 18 years, Vikas has shown his passion for strategic and creative thinking, with great results achieving significant turnaround in business/market shares, launching new products/brands/extensions, besides establishing strong innovation pipeline of the products under his portfolio.

Vikas has led some well-loved brands in the Nestle portfolio like Bar-One, Milky-Bar, Kit-Kat, Munch, NESCAFE, MAGGI etc and successfully re-positioned the MAGGI brand on a ‘Taste and Health’ platform through strong consumer insight and research.

Early in his career, Vikas was part of the core management team of egurucool.com as its CMO and was responsible for the startup’s overall marketing strategy, products and communication.

Vikas holds a B.Sc. (Hons) in Economics from St. Xaviers', Calcutta and an MBA from IIM, Calcutta.

About Myntra.com:

Myntra.com is among the leading e-commerce platforms in India for fashion and lifestyle products. Myntra has tied up with over 550 leading fashion and lifestyle brands in the country such as Nike, Adidas, Puma, Lee, Levis, Wrangler, Arrow, Jealous 21, Diesel, CAT, Timberland, US Polo and many more to offer a wide range in latest branded fashion and lifestyle wear. With the largest in-season product catalogue, 100% authentic products, Cash on Delivery and 30-day Return Policy, Myntra is today the preferred shopping destination in India.


Must ReadView All

Textiles | On 27th Oct 2016

Teijin Frontier develops Solotex RC lightweight fibre

Teijin Frontier Co. Ltd, fibre products converting company and part...

Tosha Hays addressing the conference. Courtesy: College of Family and Consumer Sciences, UGA

Textiles | On 27th Oct 2016

Industry experts discuss future of fabrics at UGA

Industry experts, researchers and military officials discussed the...

Courtesy: Global Denim Awards

Fashion | On 27th Oct 2016

Anbasja Blanken & Italian mill ITV Denim win GDA

Dutch designer Anbasja Blanken and Italian mill ITV Denim was the...

Interviews View All

Abhimanyu Singh Rathore & Barbara Anna Kosiorek

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Rashi Menda

Every fifth sale we make on Zapyle is a repeat purchase

Rahuul Jashnani

‘Online economy has changed the whole dynamics of buying habits.’

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search