Initially Penningtons will be available in five Sears pilot stores as well as on sears.ca. Penningtons apparel is expected to be introduced in additional Sears locations, and in the Spring general catalogue, in 2014.
One of Sears transformational pillars for growth has been focused on building the core, protecting and growing market share in categories where Sears unrivalled blend of authoritative assortment, unique services and exclusive brands build consideration for Sears among Canadians.
The Company has identified the women's plus-size category as a key business and aims to create shops of approximately 4,000 square feet to establish a meaningful and relevant destination for women coast to coast. A substantial portion of this space will be devoted to Penningtons merchandise in the five pilot stores.
"We're excited to bring Penningtons to Searsbecause it supports our strategy of working with successful brands that provide immediate credibility and continuity to our apparel offerings," said Calvin McDonald, President and CEO, SearsCanada. "There is a real opportunity for Sears to take a leadership role in serving the plus-size demographic, a segment that has traditionally been underserved. Penningtons caters to a fashion-focused customer, which complements the traditional offering currently available at Sears."
Penningtons is known for offering a wide range of affordable and on-trend fashions starting at Size 14. They are a leader in providing fashionable women's apparel, including blouses, sweaters, t-shirts, tops and bottoms. Sears is re-establishing its plus-size shop in stores across Canada to create more meaningful and consistent merchandise presentations, addressing the needs of both the traditional and trend-right style profiles.
"We are delighted with our new association with Sears Canada," said Jeremy Reitman, Chairman and Chief Executive Officer of Reitmans (Canada) Limited. "The Penningtons brand and the Sears brand are both well-established and highly respected names in the Canadian marketplace and this combination is another effective way for Penningtons to market its apparel to Canadian women in a trusted and attractive retail environment."
Improving the Balance of Sale
"Increasing our offering in apparel allows us to substantially reduce, or move completely to Direct, categories that have space in our stores but that are not productive year-round," continued Mr. McDonald. "We need to move our store balance of sale to products that are less susceptible to downturns in the economy and weather effects, thereby providing more predictable revenues. We will continue to explore opportunities that allow us to move in this direction."
Sears Canada is a multi-channel retailer with a network that includes 181 corporate stores, 248 Hometown stores, over 1,400 catalogue and online merchandise pick-up locations, 101 Sears Travel offices and a nationwide home maintenance, repair, and installation network.
Apparel/Garments | On 21st Feb 2018
The Japan International Cooperation Agency (JICA) is promoting use of ...
Textiles | On 21st Feb 2018
China’s largest retailer JD.com Inc recently announced it has entered ...
Ozone PB Spintex Limited
‘We have made huge investments to ensure quality yarn production.’
Balavigna Weaving Mills Pvt Ltd
The biggest challenge that the weaving industry faces is high price
Every market region has its own culture and trends
Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...
Manila-based CustomThread is a start-up offering premium custom apparel...
Conceived in Europe and curated in New Delhi, NeceSera is a...
Schlegel und Partner
Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...
Iago Castro Asensio
RCfil Distribuciones S.L.
Iago Castro Asensio, International Business Manager of RCfil...
Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...
Rupa Sood and Sharan Apparao
Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...
Gildan Activewear SRL
Gildan Activewear, a manufacturer and marketer of branded clothing and...
<div>Delhi-based Gritstones Clothing offers quality and exemplary style...
Do you think the sustainability space has the needed tools and resources available for a business to lead change?Yes No Skip
Do you see sustainability as a route to business growth?Yes
Total Votes: 102
Do you think adopting a sustainable approach will be a profitable move for your business?Yes No Skip
Do you think the sustainability space has the needed tools and resources available for a business to lead change?Yes
Total Votes: 102
Do you want the world to know about your sustainability journey and your business’ environmental footprint?Yes No Skip
Do you think adopting a sustainable approach will be a profitable move for your business?Yes
Total Votes: 102
Thanks for your valuable feedback. Claim your free latest sustainability e-book.
Do you want the world to know about your sustainability journey and your business’ environmental footprint?Yes
Total Votes: 102