Home / Knowledge / News / Apparel/Garments / Online to account for 7% of New Zealand retail sales
Online to account for 7% of New Zealand retail sales
16
Jul '13
The online shopping market in New Zealand continues to grow strongly and in 2013 is forecast to account for 7% of total retail sales. Total online spending will reach NZ$3.65 billion in 2013 and 85% of New Zealand online shoppers expect to increase or at least maintain their online spending over the next 12 months.

These findings were all revealed in Frost & Sullivan's latest research, Australian and New Zealand Online Shopping Market 2013, which is based on a survey of 1,200 online shoppers in both countries.

Phil Harpur, Senior Research Manager, Australia & New Zealand ICT Practice, Frost & Sullivan said, "The New Zealand online shopping market is similar to Australia in its level of maturity. Growth has been driven by high penetration of broadband and relatively high levels of mobile phone and smartphone usage. Consumer behaviour patterns are similar to Australia in most facets, with the one exception being a lower propensity to spend on overseas sites."

A greater variety and choice of goods offered from an increasing number of local and international online retailers, particularly in the fashion segment, has contributed significantly towards stimulating retail purchases online by consumers in New Zealand.

"Overseas retailers have been actively targeting the New Zealand market over the last couple of years. This has increased the overall level of competition in the local online retail market. Local retail chains have also stepped up their online activity, creating increased awareness amongst consumers and increased media coverage of online shopping," Harpur stated.

"Customers have become more comfortable with the online shopping process, including reduced concerns over security and higher levels of confidence in the delivery process, which helps drive growth in online shopping.

“54% of New Zealanders who shop online purchase from overseas sites to some extent and the strength of the New Zealand dollar increases purchasing power of local consumers on overseas sites, and this has also been a strong driver of growth. However, the recent fall in the value of the New Zealand dollar will reduce the attractiveness of shopping on overseas sites," explained Harpur.

Mobile shopping has already seen widespread uptake in New Zealand. The immediacy of mobile devices, having them available anywhere and anytime, gives online retailers significantly more opportunities to engage shoppers with relevant offers when and where they are making buying decisions, encouraging impulse purchasing. 51% of smartphone users have used their smartphone to find a nearby store and 31% have used it to compare prices before shopping for items.

Within the consumer e-commerce market, developing new channels which include mobile commerce (shopping via a mobile device) and social commerce (shopping via a social media site) are growing fast, albeit still relatively small compared to the main fixed line internet channel.


Must ReadView All

Textiles | On 21st Jul 2017

No shortage of cotton & yarn in country: Minister

There is no shortage of cotton and yarn in the country, and the...

Textiles | On 21st Jul 2017

CAI revises 2016-17 cotton crop to 337.25 lakh bales

Cotton Association of India (CAI) has upwardly revised cotton crop...

Textiles | On 21st Jul 2017

GST hits carpet industry, 5,000 units may shut down: CEPC

The handmade carpet industry has been affected badly following the...

Interviews View All

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X