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Buyers demonstrate dynamism at Interfilière Paris
16
Jul '13
In conjunction with Mode City, a total of 26,384 visitors joined the 3-day celebration of the entire beachwear and intimates industry, from the upstream to the downstream sectors.

11,054 Interfilière Paris visitors braved the summer temperatures which suddenly descended upon Paris – Porte de Versailles, on July 6th, 7th and 8th. Far from succumbing to heat-induced lethargy, they were remarkably attentive to the AW 2014/2015 collections, favouring comfort and lightness, as expected.

As is the case each session, appointments were of an excellent quality, with well-targeted visitors. Clearly in the mood for making decisions, buyers demonstrated a reasonable level of dynamism which reassured the industry as a whole.

Worth noting: the presence of young designers and new brands in the very earliest stages of activity, evidence of a positive and bold future on the horizon.

A SESSION DEDICATED TO WELLBEING

Following on from last year’s cosmetic textiles, where the slimming market took centre stage, Interfilière Paris, with the support of the Fédération de la Maille et de la Lingerie, has pursued the subject from a broader perspective, by taking a closer look at wellbeing. This is a strong trend with a bright future.

3 approaches were developed:

- A “Feel good” area, presenting a selection of technical and functional fabrics, accessories and finished products through the everyday lives of a young couple.

- An explanatory and educational leaflet providing an in-depth overview.

- A conference, entitled “Wellbeing and textiles” led by Dominique Demoinet, which attracted a crowd, thanks to the calibre of participants:

Alvanon, Carvico (Slim)/Jersey Lomellina, Invista pour LYCRA BEAUTY, Nylstar (Nylgold), So’ Slim by Skin’up, Anita (UniqueBodyWear), La Fabrique Spinoza, Du Sens.

French know-how was highlighted through the SHOWCASE FOR TEXTILE FINISHERS : 8 French companies from the upstream end of the industry offered an imaginative and creative demonstration of their expertise, namely pleating, embossing, printing, dyeing, bonding, transfers, gluing, mechanical and laser cutting, threads, etc.

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