Home / Knowledge / News / Apparel/Garments / UK apparel retailers go offline to compliment e-commerce
UK apparel retailers go offline to compliment e-commerce
23
Jul '13
With the increasing number of online apparel shoppers in the UK, several clothing retailers have begun opening bricks & mortar stores to compliment their e-commerce portal.

According to the latest research report of yStats.com, a global secondary market research company with focus on the global e-commerce and m-commerce markets, online garment shoppers in the Europe have increased by 20 percent this year as compared to last year.

Speaking to fibre2fashion, marketing director of JD Williams Group, Mr. Paul Kendrick said, “Unlike traditional bricks and mortar retailers, we have over 140 years’ experience in home shopping, and many of the techniques we use such as data analytics, targeting and segmentation are transferable to online channels.”

“However, we have moved in the opposite direction in the last two years by opening stores for ‘Simply Be’ and ‘Jacamo’ because we believe that our store portfolio compliments our e-commerce strategy,” he mentions.

For example, “After opening ‘Simple Be’ stores, we saw an uplift of around 40 percent in sales transacted from the brand’s website in the area,” he informs.

The research report of yStats states that several clothing brands are planning to launch e-commerce portals this year. Among the leading players on the market, the Otto Group plans to launch a new e-commerce fashion project named Collins in 2014, while Zalando more than doubled its B2C e-commerce clothing sales in 2012.

Talking about the new players in online garment market, Mr. Kendrick says, “Many retailers entering e-commerce or home shopping for the first time have to deal with issues such as logistics, plus learn to measure marketing activity based on detailed response rates.”

“We believe that brick and mortar stores are good marketing tool for online portals as it gives the brands more visibility,” he concludes.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 19th Jan 2017

Pakistan imposes duty on Indian fine cotton yarn

A provisional countervailing duty ranging from Rs 26.89 to Rs 55.8 a...

Textiles | On 19th Jan 2017

Union Budget: Textile sector expects excise duty revisions

Excise duty on man-made fibres should be reduced to bring it on par...

Union textiles minister Smriti Irani at the inauguration of IIGF in New Delhi with textiles secretary Rashmi Verma and other dignitaries. Courtesy: PIB

Apparel/Garments | On 19th Jan 2017

Ministry to reimburse apparel exporters for state levies

The textile ministry has received a sum of Rs 500 crore from the...

Interviews View All

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search