Home / Knowledge / News / Apparel/Garments / Cathy Hobbs to launch self-branded line with Plain Lazy
Cathy Hobbs to launch self-branded line with Plain Lazy
Jul '13
Plain Lazy, one of U.K.'s leading lifestyle clothing brands, and National Design Expert- Award Winning TV personality Cathy Hobbs (ASID/LEED AP), founder and creator of Cathy Hobbs Design Recipes, have joined forces to introduce the brand to the U.S. consumer, announced Plain Lazy's U.S. licensing firm Marlboro Victor Group (MVG). 

Ms. Hobbs, an internationally-recognized interior designer and five-time Emmy Award-winner, will serve as the brand's ambassador and will launch a selection of innovative design projects in the United States, including an extensive line of products under the Cathy Hobbs Design Recipes brand.

Ms. Hobbs will be working with MVG on a variety of online and offline promotions to raise the U.K. retailer's brand in the U.S. market.

A five-time Emmy award winning television personality, Ms. Hobbs is the exclusive brand ambassador for the world's leading eco-friendly paint line, Mythic Paint and is currently the green expert for "The Life Improvement Squad" a national campaign with IKEA and O, The Oprah Magazine.

She is also a veteran of Reality TV, starring in Season 6 of HGTV's Hit Reality Series Design Star. A seasoned interior designer, home stager and television personality with more than 20 years of on-air experience as a local news anchor and correspondent, Ms. Hobbs is also the former Co-Host and Executive Producer of two real estate and design series "NY Residential" and "Metro Residential" which aired in (New York City) the number 1 television market as well as nationally. Hobbs was also the creator and co-owner of the "Metro Residential" series.

"We are delighted to be working with award-winning design icon Cathy Hobbs and her company to bring the Plain Lazy brand to the U.S. consumer," said Max Smetannikov, founder and CEO of MVG.  "We look forward to working with her closely as we roll the brand out across the U.S.A."

"It is truly an honor to have been selected by Plain Lazy to be their brand ambassador, said Hobbs.  "The opportunity to bring my designs and design vision to consumers on such a large scale is an absolute dream come true. My goal will be to blend innovative design with unparalleled quality and value."

Marlboro Victor Group

Must ReadView All

Textiles | On 10th Dec 2016

India’s 2016-17 cotton import to touch 17 lakh bales

The import of cotton from international markets by spinning mills in...

Textiles | On 10th Dec 2016

US textile & apparel imports fall 6.50% in Jan-Oct ’16

The import of textiles and apparel by United States dropped 6.50 per...

Textiles | On 10th Dec 2016

Indian textile hubs adopt cashless payment modes

The textile ministry is promoting cashless payment within the...

Interviews View All

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search