Home / Knowledge / News / Apparel/Garments / Cathy Hobbs to launch self-branded line with Plain Lazy
Cathy Hobbs to launch self-branded line with Plain Lazy
24
Jul '13
Plain Lazy, one of U.K.'s leading lifestyle clothing brands, and National Design Expert- Award Winning TV personality Cathy Hobbs (ASID/LEED AP), founder and creator of Cathy Hobbs Design Recipes, have joined forces to introduce the brand to the U.S. consumer, announced Plain Lazy's U.S. licensing firm Marlboro Victor Group (MVG). 

Ms. Hobbs, an internationally-recognized interior designer and five-time Emmy Award-winner, will serve as the brand's ambassador and will launch a selection of innovative design projects in the United States, including an extensive line of products under the Cathy Hobbs Design Recipes brand.

Ms. Hobbs will be working with MVG on a variety of online and offline promotions to raise the U.K. retailer's brand in the U.S. market.

A five-time Emmy award winning television personality, Ms. Hobbs is the exclusive brand ambassador for the world's leading eco-friendly paint line, Mythic Paint and is currently the green expert for "The Life Improvement Squad" a national campaign with IKEA and O, The Oprah Magazine.

She is also a veteran of Reality TV, starring in Season 6 of HGTV's Hit Reality Series Design Star. A seasoned interior designer, home stager and television personality with more than 20 years of on-air experience as a local news anchor and correspondent, Ms. Hobbs is also the former Co-Host and Executive Producer of two real estate and design series "NY Residential" and "Metro Residential" which aired in (New York City) the number 1 television market as well as nationally. Hobbs was also the creator and co-owner of the "Metro Residential" series.

"We are delighted to be working with award-winning design icon Cathy Hobbs and her company to bring the Plain Lazy brand to the U.S. consumer," said Max Smetannikov, founder and CEO of MVG.  "We look forward to working with her closely as we roll the brand out across the U.S.A."

"It is truly an honor to have been selected by Plain Lazy to be their brand ambassador, said Hobbs.  "The opportunity to bring my designs and design vision to consumers on such a large scale is an absolute dream come true. My goal will be to blend innovative design with unparalleled quality and value."

Marlboro Victor Group


Must ReadView All

Apparel/Garments | On 25th Jun 2017

Half of 7,000 new apparel online each day target women

Adobe has released its first Digital Price Index for apparels,...

Textiles | On 25th Jun 2017

First Insight, Chico's FAS enter partnership

First Insight, a technology company transforming how retailers make...

Apparel/Garments | On 25th Jun 2017

Expand changing use of social and web resources

With over 400 million impressions to date and web traffic of over two ...

Interviews View All

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search