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Cathy Hobbs to launch self-branded line with Plain Lazy
Jul '13
Plain Lazy, one of U.K.'s leading lifestyle clothing brands, and National Design Expert- Award Winning TV personality Cathy Hobbs (ASID/LEED AP), founder and creator of Cathy Hobbs Design Recipes, have joined forces to introduce the brand to the U.S. consumer, announced Plain Lazy's U.S. licensing firm Marlboro Victor Group (MVG). 

Ms. Hobbs, an internationally-recognized interior designer and five-time Emmy Award-winner, will serve as the brand's ambassador and will launch a selection of innovative design projects in the United States, including an extensive line of products under the Cathy Hobbs Design Recipes brand.

Ms. Hobbs will be working with MVG on a variety of online and offline promotions to raise the U.K. retailer's brand in the U.S. market.

A five-time Emmy award winning television personality, Ms. Hobbs is the exclusive brand ambassador for the world's leading eco-friendly paint line, Mythic Paint and is currently the green expert for "The Life Improvement Squad" a national campaign with IKEA and O, The Oprah Magazine.

She is also a veteran of Reality TV, starring in Season 6 of HGTV's Hit Reality Series Design Star. A seasoned interior designer, home stager and television personality with more than 20 years of on-air experience as a local news anchor and correspondent, Ms. Hobbs is also the former Co-Host and Executive Producer of two real estate and design series "NY Residential" and "Metro Residential" which aired in (New York City) the number 1 television market as well as nationally. Hobbs was also the creator and co-owner of the "Metro Residential" series.

"We are delighted to be working with award-winning design icon Cathy Hobbs and her company to bring the Plain Lazy brand to the U.S. consumer," said Max Smetannikov, founder and CEO of MVG.  "We look forward to working with her closely as we roll the brand out across the U.S.A."

"It is truly an honor to have been selected by Plain Lazy to be their brand ambassador, said Hobbs.  "The opportunity to bring my designs and design vision to consumers on such a large scale is an absolute dream come true. My goal will be to blend innovative design with unparalleled quality and value."

Marlboro Victor Group

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