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Former Victoria's Secret Design Director joins Adore Me
24
Jul '13
Adore Me, a lingerie e-Commerce site offering designer-crafted, perfectly fitting styles at affordable price points, announces the hire of Helen Mears as their new Head of Design.

Mears has over 20 years of lingerie design experience, working as Design Director for Victoria’s Secret (as head of Angel group – VS’ bestselling sub-brand) and Wacoal-America.

In her role at Adore Me, Mears will bring her extensive lingerie design experience to the design team to help create exclusive products and develop trend strategies that appeal to Adore Me’s target market.

"Helen’s hire is proof of Adore Me’s commitment to creating incredible products. By combining our fast fashion model with heavy investments in design, we’re able to introduce better, trendier products at a faster pace than our competitors, such as Victoria’s Secret," said Morgan Hermand-Waiche, Founder & CEO.

Mears will be designing and creating six new exclusive collections. Collections include:

Ultimate Basics: Combination of pushup, demi, unlined, balconette and multi-way bras with matching panties, perfect for everyday wear.

Luxury Collection: Luxurious fabrics (satin, mesh, lace), embellishments, and hardware for those looking for that little extra oomph.

Sleepwear: Fun mix of romantic designs (ruffles, bows, and lace detailing) and sexier options (sheer fabrics, fun prints, and interesting cutouts).

Curvy Collection: Wide variety of coordinates in flattering prints and exciting high-contrast color combinations meant to flatter every curvy shape and size.

Swimwear: The latest prints and tropical colors in all your favorite styles, from bandeau top to string bikini. Swimwear will be available in full range of sizes, from 32A – 40i.

Provocative Collection: Perfect for those looking to wear pieces that are a little more risqué and tantalizing.

"I’m thrilled to be joining such a young and vibrant company and to have the opportunity to create the first exclusive Adore Me collections," said Mears about joining Adore Me. "Designing for Adore Me’s customers is a lot of fun because they tend to be very feminine and confident and respond well to fashionable, flirty pieces that have a bit of an edge to them."

Recently, Adore Me announced the closing of their B Round of venture capital, raising $8.5 million from Upfront Ventures, Mousse Partners, and previous investors, Redhills Ventures.

About Adore Me

Adore Me is a vertically integrated women’s intimates brand disrupting this $11 billion industry by offering designer-crafted, great fitting lingerie at affordable price points.

Adore Me


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