Home / Knowledge / News / Apparel/Garments / Former Victoria's Secret Design Director joins Adore Me
Former Victoria's Secret Design Director joins Adore Me
24
Jul '13
Adore Me, a lingerie e-Commerce site offering designer-crafted, perfectly fitting styles at affordable price points, announces the hire of Helen Mears as their new Head of Design.

Mears has over 20 years of lingerie design experience, working as Design Director for Victoria’s Secret (as head of Angel group – VS’ bestselling sub-brand) and Wacoal-America.

In her role at Adore Me, Mears will bring her extensive lingerie design experience to the design team to help create exclusive products and develop trend strategies that appeal to Adore Me’s target market.

"Helen’s hire is proof of Adore Me’s commitment to creating incredible products. By combining our fast fashion model with heavy investments in design, we’re able to introduce better, trendier products at a faster pace than our competitors, such as Victoria’s Secret," said Morgan Hermand-Waiche, Founder & CEO.

Mears will be designing and creating six new exclusive collections. Collections include:

Ultimate Basics: Combination of pushup, demi, unlined, balconette and multi-way bras with matching panties, perfect for everyday wear.

Luxury Collection: Luxurious fabrics (satin, mesh, lace), embellishments, and hardware for those looking for that little extra oomph.

Sleepwear: Fun mix of romantic designs (ruffles, bows, and lace detailing) and sexier options (sheer fabrics, fun prints, and interesting cutouts).

Curvy Collection: Wide variety of coordinates in flattering prints and exciting high-contrast color combinations meant to flatter every curvy shape and size.

Swimwear: The latest prints and tropical colors in all your favorite styles, from bandeau top to string bikini. Swimwear will be available in full range of sizes, from 32A – 40i.

Provocative Collection: Perfect for those looking to wear pieces that are a little more risqué and tantalizing.

"I’m thrilled to be joining such a young and vibrant company and to have the opportunity to create the first exclusive Adore Me collections," said Mears about joining Adore Me. "Designing for Adore Me’s customers is a lot of fun because they tend to be very feminine and confident and respond well to fashionable, flirty pieces that have a bit of an edge to them."

Recently, Adore Me announced the closing of their B Round of venture capital, raising $8.5 million from Upfront Ventures, Mousse Partners, and previous investors, Redhills Ventures.

About Adore Me

Adore Me is a vertically integrated women’s intimates brand disrupting this $11 billion industry by offering designer-crafted, great fitting lingerie at affordable price points.

Adore Me


Must ReadView All

Bangladesh panel to revise minimum wage for garment workers

Apparel/Garments | On 16th Jan 2018

Bangladesh panel to revise minimum wage for garment workers

The Bangladesh labour and employment ministry recently formed a panel ...

Bruckner to supply dry finishing lines for textile project

Textiles | On 16th Jan 2018

Bruckner to supply dry finishing lines for textile project

Bruckner, a producer of high-tech lines for the dry finishing of...

Courtesy: Carrefour

Apparel/Garments | On 16th Jan 2018

Carrefour signs strategic agreement with Showroomprive

Carrefour, the second largest retail chain in the world, has...

Interviews View All

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.8%
No
13.5%
Skip
17.7%

Total Votes: 96

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.5%
No
29.2%
Skip
7.3%

Total Votes: 96

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.5%
No
9.4%
Skip
3.1%

Total Votes: 96

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.3%
No
8.3%
Skip
9.4%

Total Votes: 96


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search