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Incorporatewear designs uniform for easyJet crew
26
Jul '13
Passengers of easyJet, the UK’s largest airline will be greeted onboard by cabin crew in a stylish new uniform collection created by Jeff Banks CBE & Birmingham based Incorporatewear Ltd.

A choice of six new pieces has been added for the airline’s over 4000 cabin crew to choose from in addition to the current uniform worn onboard easyJet’s 1300+ daily flights serving over 30 countries after a comprehensive design, trial and production period of six months. It is the first time since 2007 that easyJet has updated its cabin crew uniform.

With over 3,000 female cabin crew and almost 1,500 males ranging between the ages of 18 and 68 years of age, the new easyJet uniform has been put together with style and comfort in mind. The end result is an easy to wear collection of sharp tailoring and flattering styles which will suit all shapes, sizes and ages of easyJet cabin crew.

easyJet teamed-up with design consultant Jeff Banks at corporate wear specialists ICW Incorporatewear, based in Coleshill, Birmingham for the new look, outlining the importance of creating a uniform which would reflect the vibrance and spirit of the easyJet brand and the famous easyJet orange in a contemporary twist on classic styles to look smart and professional.

Over 100 cabin crew from across easyJet’s network were then chosen for a series of ‘wearer trial’ tests in which they judged the new uniform on categories of design style and comfort, wash and wear performance, easyJet branding and customer reaction.

The crew then gave their feedback on the new uniform, commenting on its look, feel, style, durability and whether fit for purpose after each wear onboard, shaping the decision-making process throughout.

The successful trial resulted in the addition of two dresses complimented by a new longer scarf, leather belt and leather handbag for ladies and a stylish new look waistcoat and tie for gents which have been voted a huge success by easyJet’s cabin crew and passengers alike.

Angela Mullen, easyJet’s Cabin Crew Service & Standards Manager said:

"We are absolutely thrilled with the new easyJet cabin crew uniform. Our crew are the face of the airline and it’s essential that they look and feel professional, presentable and confident in their uniforms every time they wear them. The new additions are stylish yet practical enabling them to go about their duties comfortably and I’m sure they’ll be worn with pride. Jeff Banks and the team at ICW Incorporatewear have done a great job!"

Jeff Banks, ICW’s Consultant Designer said:

"Incorporatewear and I are absolutely delighted to have had the opportunity to work on developing easyJet’s new uniform. It looks absolutely fantastic and is a credit to the easyJet brand and reflects the importance the company gives to the appearance, well-being and comfort of its cabin crew."

Incorporatewear


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