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Sports Authority appoints Stephen Binkley as CMO
Jul '13
Sports Authority, one of the nation’s largest full-line sporting goods retailers, announced it has named Stephen Binkley Chief Merchandising Officer. Additionally, Greg Waters, formerly Executive Vice President, Chief Merchant and Chief Marketing Officer for the company has decided to depart to pursue personal interests after 24 years with Sports Authority.

During his time with the company, Mr. Waters held several leadership roles, including Executive Vice President, Marketing and Merchandising, Chief Operating Officer and Senior Vice President of Store Operations.

“Greg has been a great asset to Sports Authority and we thank him for his contributions to the company,” commented Michael Foss, Chief Executive Officer for Sports Authority. “He has played an important role in strengthening company operations and in our brand’s evolution overall. Greg will be spending the next several months aiding in the transition and we thank him for that. We wish Greg the best in all of his future endeavors.”

In his new role, Mr. Binkley will be responsible for managing merchandising and private brands for Sports Authority. Mr. Binkley previously held the position of Senior Vice President of Merchandising and Softlines. He possesses more than 25 years of retail, apparel, sportswear, footwear and hard goods experience. Prior to the position of Senior Vice President of Merchandising, he held positions as Senior Vice President, Misses Sportswear at Kohl’s, and Vice President, Home Store at Macy’s.

Mr. Foss added, “Stephen possesses significant expertise in merchandising and has shown great leadership in his time at Sports Authority. Stephen is an industry veteran with a proven ability to make strategic decisions and execute to drive business results and we are excited to have him in this new role.”

Mr. Binkley, along with Chief Marketing Officer, Paul M. Okimoto, will now report directly to Chief Executive Officer Michael Foss.

About Sports Authority

Headquartered in Englewood, Colorado, Sports Authority is one of the nation’s largest full-line sporting goods retailers with more than 475 locations across 43 states. Sports Authority offers a broad range of sporting goods from leading brands and is the active family’s destination for footwear, apparel, fitness, team sports and outdoor recreation.

Sports Authority

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