Home / Knowledge / News / Apparel/Garments / Cherokee teams up with Indonesian fashion retailer MAP
Cherokee teams up with Indonesian fashion retailer MAP
06
Aug '13
Cherokee Inc., a global marketer of style-focused lifestyle brands, announced the launch of the Cherokee brand at SOGO and SEIBU department stores, subsidiaries of parent company PT Mitra Adiperkasa Tbk (MAP), Indonesia’s leading lifestyle retailer.

Cherokee boys, girls, and baby are now available at SEIBU and SOGO locations in Indonesia with additional store rollouts planned for the coming year.

The debut Cherokee collection, designed in California, includes a wide assortment of casual, everyday lifestyle apparel ranging from woven shorts, pants, and denim to sweatshirts, jackets, and dresses.

The launch is being supported by a multi-faceted marketing campaign which includes custom in-store fixtures and imagery, along with newsletters, flyers, posters and social media efforts.

“As we continue to expand Cherokee’s geographic footprint, we are very proud to introduce our premier lifestyle brand to the Indonesian marketplace,” said Henry Stupp, Cherokee’s Chief Executive Officer.

“The launch of our children and baby collections fully harnesses Cherokee’s 360 degree approach, leveraging our in-house design and marketing experts to bring to life exclusive, custom in-store renderings and displays made specifically for SOGO and SEIBU shoppers. We look forward to working closely with the team at MAP as well as both department stores; utilizing their exceptional retail know-how to further develop our product offerings for Indonesian shoppers.”

MAP operates over 1,400 retail outlets throughout 52 Indonesian cities. Apart from retailing, MAP distributes more than 90 international brands ranging from fashion and lifestyle-focused product, to sports, food, and beverage. In 2012, MAP was named among Fortune Indonesia’s top 20 most admired companies.

“Our success as a retailer is based upon a number of factors, including most importantly our partnerships with the world’s leading brands,” said Fannie Gozali, MAP/SOGO Head of Apparel Merchandising Division.

“Our partnership with Cherokee is no exception. Cherokee’s well-priced, style-focused lifestyle offerings fit perfectly with SOGO and SEIBU’s target markets. We anticipate that the Cherokee brand will be readily accepted by our shoppers and look forward to a successful partnership.”

About Cherokee Inc.

Cherokee Inc. is a global marketer and manager of a portfolio of Fashion and Lifestyle brands including Cherokee, Carole Little, Liz Lange and Sideout, in multiple consumer product categories and sectors around the world. The Company has license agreements with premier retailers and manufacturers covering over 40 countries around the world.

Cherokee Inc

Must ReadView All

Textiles | On 9th Dec 2016

ACIMIT signs MoU with Pakistan textile bodies

In a bid to strengthen the trading in garments and textiles between...

Textiles | On 9th Dec 2016

‘Less demand may make it hard to achieve export target’

The $48 billion target for textiles and garment exports for 2016-17...

Textiles | On 9th Dec 2016

GST Council may decrease tax rates in future: CBEC

The goods and services tax (GST) Council might reduce the proposed...

Interviews View All

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search