Home / Knowledge / News / Apparel/Garments / Outdoor Retailer closes on high note
Outdoor Retailer closes on high note
09
Aug '13
With booths now shipped, business cards scanned and business made, Outdoor Retailer ended on a resoundingly high note with members of the outdoor industry.

"The feedback from the market at this version of Summer Market has been incredibly positive, from every sector and every section of the show.

"Innovation continues to drive consumer interest through specialty outdoor retail, which is the engine that keeps this industry and show humming," said Kenji Haroutunian, Emerald Expositions vice president and Outdoor Retailer show director.

Despite applying stricter qualifications for drive-in and non-exhibitor attendees, preliminary numbers show even performance with summer 2012 counts. Just under 27,000 overall attendance with 1,300 exhibiting brands mirrored last year's numbers very closely. The show floored over 516,000 net square feet (92,000 in three temporary pavilion structures), which is 2.5 percent larger than 2012 and the largest OR show ever staged. 

Summer Market kicked off at the Open Air Demo with near pristine weather and water conditions at Pineview Reservoir, near Ogden, Utah. Retailers, media and brand representatives gathered for demos with 140 brands ranging from premier outdoor apparel, camping, fly fishing, GPS/geocaching, hiking, hydration, paddlesports, travel to trail running-focused brands.

Just prior to participating in the "Helly Hansen Train with Confidence 5K Trail Run," Arnetta Hanzel with CJ Ventures LLC in Killdeer, N.D. said, "Attending Open Air Demo gives us a competitive advance over shops in our area that do not. Beyond the value of testing and trying products for ourselves, the event exposes us to brands and products that might take several more months to enter our radar through other channels."

Brands echoed the event's value and success. Pat Loomis, president of Bergans of Norway said, "We exhibited at last year's Open Air Demo showing our Ally foldable canoe line. Carrying some momentum into this year's demo, we believe we met with a significantly higher number of interested buyers and media than we did last year, and are looking forward to continuing that momentum into the indoor expo."

From the demo, the industry met in the Salt Palace Convention Center for four full days of product launches, events, business education, buying and new technology.

As part of the launch of a new hydration recovery drink, Clif Bar served industry attendees more than 20,000 product samples during the expo.

"We love keeping the industry fed and fueled during the show, but more exciting to us is that retailers are digging into the why, the technology behind the products," said Pat Bush, National Sales Manager for Clif bar. "At this show, more than ever, I feel like we are talking to the decision makers and less of the 'fringe' folks. Outdoor Retailer is one of two shows that are absolutely imperative to our business, which is why we choose to be here in such a big way."

Must ReadView All

Courtesy: Reliance Industries

Textiles | On 24th Apr 2017

Reliance’s FY17 revenue from petrochemicals up 12.2%

Increase in prices across polymers and polyester chain has...

Textiles | On 24th Apr 2017

India, Kazakhstan to increase cooperation in textiles

Indian and Kazakhstan are deliberating upon increasing cooperation in ...

Textiles | On 24th Apr 2017

GST reflects 'One nation, One aspiration' spirit: Modi

Prime Minister Narendra Modi has said that the Goods and Services Tax ...

Interviews View All

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search