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Exhibitor numbers up 26% at Intertextile Pavilion
Aug '13
Another successful edition of Intertextile Pavilion at the Shenzhen International Trade Fair for Apparel Fabrics and Accessories has just concluded, with positive feedback received from all parties involved.

This year saw increased numbers of exhibitors taking part, reflecting the fair’s growing international stature as the ideal entry point to the booming Southern China textiles market.

Exhibitors to the fair represented 11 countries and regions, and the nearly 600 participants was a 26% increase from 2012. This growth in suppliers attracted a large number of buyers sourcing the latest apparel fabrics and accessories across 22,500 sqm in halls 6, 7 and 8 – an over 30% increase in exhibition space compared to last year. The fair attracted over 13,000 visitors from 25 countries and regions in total.

Commenting on the growing popularity of the fair, Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd said that the involvement from key industry players signified the respect this fair has in the industry.

“We were very grateful this year to have the debut India Pavilion, organised by the Cotton Textiles Export Promotion Council of India (Texprocil), and the Korea Pavilion, organised by the Korea Fashion Textile Association (KFTA) at Intertextile Pavilion Shenzhen. Their support not only shows the importance the industry is placing on the Southern China market, but that this fair is the key platform to take advantage of the opportunities here.”

India and Korea Pavilion organisers optimistic about region’s potential

Due to the success experienced by exhibitors in the India Pavilion at this year’s Intertextile Pavilion Shenzhen, they are already planning a larger participation in 2014. Mr Ravi Narayanaswamy, Joint Director at Pavilion organiser Texprocil said, “Next year we will bring an even bigger number of exhibitors as the fair has more than met our expectations. We have talked with a lot of buyers from outside Guangdong province which we didn’t expect, such as Beijing, Shanghai, Ningbo, Shandong and more. Southern China has a big demand for yarn, and a lot of companies here are not aware of the high-quality yarn we produce, but we can create that awareness at a fair like this.”

The organiser of the Korea Pavilion was equally optimistic about the potential in Southern China. “Shenzhen has a lot of manufacturing plants for ladieswear and is centrally located within the region,” said Mr Yoon Young Sang, Vice President from Korea Fashion Textile Association.

“Close by, Hong Kong has the buying offices; Guangdong is the central location of manufacturing while Zhongshan focuses on leisure wear and Huizhou is the centre of menswear production. Taking all these factors together, I believe we will continue to find a lot of business opportunities and buyers at this fair.”

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