Home / Knowledge / News / Apparel/Garments / Wolverine names Jodi Watson as President (Consumer Direct)
Wolverine names Jodi Watson as President (Consumer Direct)
17
Aug '13
Wolverine Worldwide is pleased to announce the appointment of Jodi K. Watson to the position of President, Consumer Direct, reporting to Blake W. Krueger, Wolverine's Chairman, Chief Executive Officer, and President.  In her new role, Watson will be responsible for direct-to-consumer operations for the Company, including stores and eCommerce.

Watson was most recently Vice President of eCommerce for the Company, leading Wolverine's global digital strategy.  She has served on its retail leadership team since joining the Company in 2009.

Commenting on the appointment, Krueger stated, "Jodi is a consumer-centric executive with a proven track record of success.  She is an excellent leader and a student of the industry, but most importantly, she is passionate about our consumers and our brands.  For the fast-changing, global retail environment in which we compete, Jodi is the right leader at the right time.

"Wolverine Worldwide is committed to expanding its brands' direct-to-consumer footprint around the world.  To win in today's global marketplace, lifestyle brands must build deep and emotional connections with their consumers, and there is no better place to build and foster those relationships than in our stores and on our websites."

"The opportunities ahead for Wolverine Worldwide are limitless – our portfolio is the best in the industry, and our platforms are second-to-none," stated Watson.  "It has been a privilege to be a part of the Company through such a transformational period.  I look forward to working with Blake, our industry-leading management team, and the entire organization as we enter a new era of opportunity for the Company."

Watson has more than 25 years of experience in the industry.  Before joining Wolverine, she was Chief Marketing Officer for Bag, Borrow or Steal, an innovative marketing leader in eCommerce.  Before that, Watson was Vice President of Direct Marketing Services for Williams-Sonoma Inc.

Watson graduated with a Bachelor of Arts degree in Marketing and Management from Portland State University and holds a Masters in Design Methods from the IIT Institute of Design.

With a commitment to service and product excellence, Wolverine World Wide, Inc. is one of the world's leading marketers of branded casual, active lifestyle, work, outdoor sport, athletic, children's and uniform footwear and apparel.  

Wolverine Worldwide


Must ReadView All

Textiles | On 24th Jun 2017

Applied DNA to tag cotton for 2017/18 US ginning season

Applied DNA, provider of DNA-based supply chain security,...

Apparel/Garments | On 24th Jun 2017

NPD Group launches Trend Tracker for apparel trends

Global information company the NPD Group has launched Trend Tracker,...

Textiles | On 24th Jun 2017

Cotton USA’s first innovation competition in UK ends

Cotton USA has announced the successful close to its first innovation ...

Interviews View All

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search