Home / Knowledge / News / Apparel/Garments / Wolverine names Jodi Watson as President (Consumer Direct)
Wolverine names Jodi Watson as President (Consumer Direct)
17
Aug '13
Wolverine Worldwide is pleased to announce the appointment of Jodi K. Watson to the position of President, Consumer Direct, reporting to Blake W. Krueger, Wolverine's Chairman, Chief Executive Officer, and President.  In her new role, Watson will be responsible for direct-to-consumer operations for the Company, including stores and eCommerce.

Watson was most recently Vice President of eCommerce for the Company, leading Wolverine's global digital strategy.  She has served on its retail leadership team since joining the Company in 2009.

Commenting on the appointment, Krueger stated, "Jodi is a consumer-centric executive with a proven track record of success.  She is an excellent leader and a student of the industry, but most importantly, she is passionate about our consumers and our brands.  For the fast-changing, global retail environment in which we compete, Jodi is the right leader at the right time.

"Wolverine Worldwide is committed to expanding its brands' direct-to-consumer footprint around the world.  To win in today's global marketplace, lifestyle brands must build deep and emotional connections with their consumers, and there is no better place to build and foster those relationships than in our stores and on our websites."

"The opportunities ahead for Wolverine Worldwide are limitless – our portfolio is the best in the industry, and our platforms are second-to-none," stated Watson.  "It has been a privilege to be a part of the Company through such a transformational period.  I look forward to working with Blake, our industry-leading management team, and the entire organization as we enter a new era of opportunity for the Company."

Watson has more than 25 years of experience in the industry.  Before joining Wolverine, she was Chief Marketing Officer for Bag, Borrow or Steal, an innovative marketing leader in eCommerce.  Before that, Watson was Vice President of Direct Marketing Services for Williams-Sonoma Inc.

Watson graduated with a Bachelor of Arts degree in Marketing and Management from Portland State University and holds a Masters in Design Methods from the IIT Institute of Design.

With a commitment to service and product excellence, Wolverine World Wide, Inc. is one of the world's leading marketers of branded casual, active lifestyle, work, outdoor sport, athletic, children's and uniform footwear and apparel.  

Wolverine Worldwide


Must ReadView All

Textiles | On 21st Aug 2017

GST payment & filing for July extended till Aug 25

The GST Implementation Committee, consisting of state and Central...

Textiles | On 21st Aug 2017

India’s cotton production may grow by 3.76% in 2016-17

India’s cotton production is likely to rise by 3.76 per cent to 345...

Textiles | On 21st Aug 2017

Telangana announces sops for textile, apparel sector

The Telangana government recently announced a string of incentives,...

Interviews View All

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
67.7%
No
16.1%
Skip
16.1%

Total Votes: 31

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
45.2%
No
35.5%
Skip
19.4%

Total Votes: 31

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.9%
No
6.5%
Skip
9.7%

Total Votes: 31

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
61.3%
No
9.7%
Skip
29.0%

Total Votes: 31


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search